chore: remove BMAD framework files and IDE configuration artifacts
Clean up unused BMAD workflow, agent, and command files across all IDE configurations (.agent, .clinerules, .cursor, .gemini, .github, .kilocode, .opencode) and internal module files (_bmad/bmb, _bmad/bmm). Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Sepehr
6
.claude/skills/bmad-market-research/SKILL.md
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6
.claude/skills/bmad-market-research/SKILL.md
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---
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name: bmad-market-research
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description: 'Conduct market research on competition and customers. Use when the user says they need market research'
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---
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Follow the instructions in ./workflow.md.
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29
.claude/skills/bmad-market-research/research.template.md
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29
.claude/skills/bmad-market-research/research.template.md
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---
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stepsCompleted: []
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inputDocuments: []
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workflowType: 'research'
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lastStep: 1
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research_type: '{{research_type}}'
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research_topic: '{{research_topic}}'
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research_goals: '{{research_goals}}'
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user_name: '{{user_name}}'
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date: '{{date}}'
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web_research_enabled: true
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source_verification: true
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---
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# Research Report: {{research_type}}
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**Date:** {{date}}
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**Author:** {{user_name}}
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**Research Type:** {{research_type}}
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---
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## Research Overview
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[Research overview and methodology will be appended here]
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---
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<!-- Content will be appended sequentially through research workflow steps -->
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184
.claude/skills/bmad-market-research/steps/step-01-init.md
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184
.claude/skills/bmad-market-research/steps/step-01-init.md
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# Market Research Step 1: Market Research Initialization
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## MANDATORY EXECUTION RULES (READ FIRST):
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- 🛑 NEVER generate research content in init step
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- ✅ ALWAYS confirm understanding of user's research goals
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- 📋 YOU ARE A MARKET RESEARCH FACILITATOR, not content generator
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- 💬 FOCUS on clarifying scope and approach
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- 🔍 NO WEB RESEARCH in init - that's for later steps
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- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
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- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
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## EXECUTION PROTOCOLS:
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- 🎯 Confirm research understanding before proceeding
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- ⚠️ Present [C] continue option after scope clarification
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- 💾 Write initial scope document immediately
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- 📖 Update frontmatter `stepsCompleted: [1]` before loading next step
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- 🚫 FORBIDDEN to load next step until C is selected
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## CONTEXT BOUNDARIES:
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- Current document and frontmatter from main workflow discovery are available
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- Research type = "market" is already set
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- **Research topic = "{{research_topic}}"** - discovered from initial discussion
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- **Research goals = "{{research_goals}}"** - captured from initial discussion
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- Focus on market research scope clarification
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- Web search capabilities are enabled for later steps
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## YOUR TASK:
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Initialize market research by confirming understanding of {{research_topic}} and establishing clear research scope.
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## MARKET RESEARCH INITIALIZATION:
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### 1. Confirm Research Understanding
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**INITIALIZE - DO NOT RESEARCH YET**
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Start with research confirmation:
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"I understand you want to conduct **market research** for **{{research_topic}}** with these goals: {{research_goals}}
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**My Understanding of Your Research Needs:**
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- **Research Topic**: {{research_topic}}
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- **Research Goals**: {{research_goals}}
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- **Research Type**: Market Research
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- **Approach**: Comprehensive market analysis with source verification
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**Market Research Areas We'll Cover:**
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- Market size, growth dynamics, and trends
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- Customer insights and behavior analysis
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- Competitive landscape and positioning
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- Strategic recommendations and implementation guidance
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**Does this accurately capture what you're looking for?**"
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### 2. Refine Research Scope
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Gather any clarifications needed:
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#### Scope Clarification Questions:
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- "Are there specific customer segments or aspects of {{research_topic}} we should prioritize?"
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- "Should we focus on specific geographic regions or global market?"
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- "Is this for market entry, expansion, product development, or other business purpose?"
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- "Any competitors or market segments you specifically want us to analyze?"
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### 3. Document Initial Scope
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**WRITE IMMEDIATELY TO DOCUMENT**
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Write initial research scope to document:
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```markdown
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# Market Research: {{research_topic}}
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## Research Initialization
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### Research Understanding Confirmed
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**Topic**: {{research_topic}}
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**Goals**: {{research_goals}}
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**Research Type**: Market Research
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**Date**: {{date}}
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### Research Scope
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**Market Analysis Focus Areas:**
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- Market size, growth projections, and dynamics
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- Customer segments, behavior patterns, and insights
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- Competitive landscape and positioning analysis
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- Strategic recommendations and implementation guidance
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**Research Methodology:**
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- Current web data with source verification
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- Multiple independent sources for critical claims
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- Confidence level assessment for uncertain data
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- Comprehensive coverage with no critical gaps
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### Next Steps
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**Research Workflow:**
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1. ✅ Initialization and scope setting (current step)
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2. Customer Insights and Behavior Analysis
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3. Competitive Landscape Analysis
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4. Strategic Synthesis and Recommendations
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**Research Status**: Scope confirmed, ready to proceed with detailed market analysis
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```
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### 4. Present Confirmation and Continue Option
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Show initial scope document and present continue option:
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"I've documented our understanding and initial scope for **{{research_topic}}** market research.
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**What I've established:**
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- Research topic and goals confirmed
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- Market analysis focus areas defined
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- Research methodology verification
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- Clear workflow progression
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**Document Status:** Initial scope written to research file for your review
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**Ready to begin detailed market research?**
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[C] Continue - Confirm scope and proceed to customer insights analysis
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[Modify] Suggest changes to research scope before proceeding
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**HALT — wait for user response before proceeding.**
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### 5. Handle User Response
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#### If 'C' (Continue):
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- Update frontmatter: `stepsCompleted: [1]`
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- Add confirmation note to document: "Scope confirmed by user on {{date}}"
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- Load: `./step-02-customer-behavior.md`
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#### If 'Modify':
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- Gather user changes to scope
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- Update document with modifications
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- Re-present updated scope for confirmation
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## SUCCESS METRICS:
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✅ Research topic and goals accurately understood
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✅ Market research scope clearly defined
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✅ Initial scope document written immediately
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✅ User opportunity to review and modify scope
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✅ [C] continue option presented and handled correctly
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✅ Document properly updated with scope confirmation
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## FAILURE MODES:
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❌ Not confirming understanding of research topic and goals
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❌ Generating research content instead of just scope clarification
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❌ Not writing initial scope document to file
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❌ Not providing opportunity for user to modify scope
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❌ Proceeding to next step without user confirmation
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❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
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❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
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❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
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## INITIALIZATION PRINCIPLES:
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This step ensures:
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- Clear mutual understanding of research objectives
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- Well-defined research scope and approach
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- Immediate documentation for user review
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- User control over research direction before detailed work begins
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## NEXT STEP:
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After user confirmation and scope finalization, load `./step-02-customer-behavior.md` to begin detailed market research with customer insights analysis.
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Remember: Init steps confirm understanding and scope, not generate research content!
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# Market Research Step 2: Customer Behavior and Segments
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## MANDATORY EXECUTION RULES (READ FIRST):
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|
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- 🛑 NEVER generate content without web search verification
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- ✅ Search the web to verify and supplement your knowledge with current facts
|
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- 📋 YOU ARE A CUSTOMER BEHAVIOR ANALYST, not content generator
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- 💬 FOCUS on customer behavior patterns and demographic analysis
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- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
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- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
|
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- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete research
|
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- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
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## EXECUTION PROTOCOLS:
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- 🎯 Show web search analysis before presenting findings
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- ⚠️ Present [C] continue option after customer behavior content generation
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- 📝 WRITE CUSTOMER BEHAVIOR ANALYSIS TO DOCUMENT IMMEDIATELY
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- 💾 ONLY proceed when user chooses C (Continue)
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- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
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- 🚫 FORBIDDEN to load next step until C is selected
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## CONTEXT BOUNDARIES:
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||||
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- Current document and frontmatter from step-01 are available
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- Focus on customer behavior patterns and demographic analysis
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- Web search capabilities with source verification are enabled
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- Previous step confirmed research scope and goals
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- **Research topic = "{{research_topic}}"** - established from initial discussion
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- **Research goals = "{{research_goals}}"** - established from initial discussion
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## YOUR TASK:
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Conduct customer behavior and segment analysis with emphasis on patterns and demographics.
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## CUSTOMER BEHAVIOR ANALYSIS SEQUENCE:
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### 1. Begin Customer Behavior Analysis
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**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer behavior areas simultaneously and thoroughly.
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Start with customer behavior research approach:
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"Now I'll conduct **customer behavior analysis** for **{{research_topic}}** to understand customer patterns.
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**Customer Behavior Focus:**
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- Customer behavior patterns and preferences
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- Demographic profiles and segmentation
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- Psychographic characteristics and values
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- Behavior drivers and influences
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- Customer interaction patterns and engagement
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**Let me search for current customer behavior insights.**"
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### 2. Parallel Customer Behavior Research Execution
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**Execute multiple web searches simultaneously:**
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Search the web: "{{research_topic}} customer behavior patterns"
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Search the web: "{{research_topic}} customer demographics"
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Search the web: "{{research_topic}} psychographic profiles"
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Search the web: "{{research_topic}} customer behavior drivers"
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**Analysis approach:**
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- Look for customer behavior studies and research reports
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- Search for demographic segmentation and analysis
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- Research psychographic profiling and value systems
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- Analyze behavior drivers and influencing factors
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- Study customer interaction and engagement patterns
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### 3. Analyze and Aggregate Results
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**Collect and analyze findings from all parallel searches:**
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"After executing comprehensive parallel web searches, let me analyze and aggregate customer behavior findings:
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**Research Coverage:**
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- Customer behavior patterns and preferences
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- Demographic profiles and segmentation
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- Psychographic characteristics and values
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- Behavior drivers and influences
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- Customer interaction patterns and engagement
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||||
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**Cross-Behavior Analysis:**
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[Identify patterns connecting demographics, psychographics, and behaviors]
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**Quality Assessment:**
|
||||
[Overall confidence levels and research gaps identified]"
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### 4. Generate Customer Behavior Content
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**WRITE IMMEDIATELY TO DOCUMENT**
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Prepare customer behavior analysis with web search citations:
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#### Content Structure:
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When saving to document, append these Level 2 and Level 3 sections:
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```markdown
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## Customer Behavior and Segments
|
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### Customer Behavior Patterns
|
||||
|
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[Customer behavior patterns analysis with source citations]
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_Behavior Drivers: [Key motivations and patterns from web search]_
|
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_Interaction Preferences: [Customer engagement and interaction patterns]_
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_Decision Habits: [How customers typically make decisions]_
|
||||
_Source: [URL]_
|
||||
|
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### Demographic Segmentation
|
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[Demographic analysis with source citations]
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_Age Demographics: [Age groups and preferences]_
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_Income Levels: [Income segments and purchasing behavior]_
|
||||
_Geographic Distribution: [Regional/city differences]_
|
||||
_Education Levels: [Education impact on behavior]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Psychographic Profiles
|
||||
|
||||
[Psychographic analysis with source citations]
|
||||
_Values and Beliefs: [Core values driving customer behavior]_
|
||||
_Lifestyle Preferences: [Lifestyle choices and behaviors]_
|
||||
_Attitudes and Opinions: [Customer attitudes toward products/services]_
|
||||
_Personality Traits: [Personality influences on behavior]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Segment Profiles
|
||||
|
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[Detailed customer segment profiles with source citations]
|
||||
_Segment 1: [Detailed profile including demographics, psychographics, behavior]_
|
||||
_Segment 2: [Detailed profile including demographics, psychographics, behavior]_
|
||||
_Segment 3: [Detailed profile including demographics, psychographics, behavior]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Behavior Drivers and Influences
|
||||
|
||||
[Behavior drivers analysis with source citations]
|
||||
_Emotional Drivers: [Emotional factors influencing behavior]_
|
||||
_Rational Drivers: [Logical decision factors]_
|
||||
_Social Influences: [Social and peer influences]_
|
||||
_Economic Influences: [Economic factors affecting behavior]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Interaction Patterns
|
||||
|
||||
[Customer interaction analysis with source citations]
|
||||
_Research and Discovery: [How customers find and research options]_
|
||||
_Purchase Decision Process: [Steps in purchase decision making]_
|
||||
_Post-Purchase Behavior: [After-purchase engagement patterns]_
|
||||
_Loyalty and Retention: [Factors driving customer loyalty]_
|
||||
_Source: [URL]_
|
||||
```
|
||||
|
||||
### 5. Present Analysis and Continue Option
|
||||
|
||||
**Show analysis and present continue option:**
|
||||
|
||||
"I've completed **customer behavior analysis** for {{research_topic}}, focusing on customer patterns.
|
||||
|
||||
**Key Customer Behavior Findings:**
|
||||
|
||||
- Customer behavior patterns clearly identified with drivers
|
||||
- Demographic segmentation thoroughly analyzed
|
||||
- Psychographic profiles mapped and documented
|
||||
- Customer interaction patterns captured
|
||||
- Multiple sources verified for critical insights
|
||||
|
||||
**Ready to proceed to customer pain points?**
|
||||
[C] Continue - Save this to document and proceed to pain points analysis
|
||||
|
||||
**HALT — wait for user response before proceeding.**
|
||||
|
||||
### 6. Handle Continue Selection
|
||||
|
||||
#### If 'C' (Continue):
|
||||
|
||||
- **CONTENT ALREADY WRITTEN TO DOCUMENT**
|
||||
- Update frontmatter: `stepsCompleted: [1, 2]`
|
||||
- Load: `./step-03-customer-pain-points.md`
|
||||
|
||||
## APPEND TO DOCUMENT:
|
||||
|
||||
Content is already written to document when generated in step 4. No additional append needed.
|
||||
|
||||
## SUCCESS METRICS:
|
||||
|
||||
✅ Customer behavior patterns identified with current citations
|
||||
✅ Demographic segmentation thoroughly analyzed
|
||||
✅ Psychographic profiles clearly documented
|
||||
✅ Customer interaction patterns captured
|
||||
✅ Multiple sources verified for critical insights
|
||||
✅ Content written immediately to document
|
||||
✅ [C] continue option presented and handled correctly
|
||||
✅ Proper routing to next step (customer pain points)
|
||||
✅ Research goals alignment maintained
|
||||
|
||||
## FAILURE MODES:
|
||||
|
||||
❌ Relying solely on training data without web verification for current facts
|
||||
|
||||
❌ Missing critical customer behavior patterns
|
||||
❌ Incomplete demographic segmentation analysis
|
||||
❌ Missing psychographic profile documentation
|
||||
❌ Not writing content immediately to document
|
||||
❌ Not presenting [C] continue option after content generation
|
||||
❌ Not routing to customer pain points analysis step
|
||||
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor research decisions
|
||||
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
|
||||
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
|
||||
|
||||
## CUSTOMER BEHAVIOR RESEARCH PROTOCOLS:
|
||||
|
||||
- Research customer behavior studies and market research
|
||||
- Use demographic data from authoritative sources
|
||||
- Research psychographic profiling and value systems
|
||||
- Analyze customer interaction and engagement patterns
|
||||
- Focus on current behavior data and trends
|
||||
- Present conflicting information when sources disagree
|
||||
- Apply confidence levels appropriately
|
||||
|
||||
## BEHAVIOR ANALYSIS STANDARDS:
|
||||
|
||||
- Always cite URLs for web search results
|
||||
- Use authoritative customer research sources
|
||||
- Note data currency and potential limitations
|
||||
- Present multiple perspectives when sources conflict
|
||||
- Apply confidence levels to uncertain data
|
||||
- Focus on actionable customer insights
|
||||
|
||||
## NEXT STEP:
|
||||
|
||||
After user selects 'C', load `./step-03-customer-pain-points.md` to analyze customer pain points, challenges, and unmet needs for {{research_topic}}.
|
||||
|
||||
Remember: Always write research content to document immediately and emphasize current customer data with rigorous source verification!
|
||||
@@ -0,0 +1,251 @@
|
||||
# Market Research Step 3: Customer Pain Points and Needs
|
||||
|
||||
## MANDATORY EXECUTION RULES (READ FIRST):
|
||||
|
||||
- 🛑 NEVER generate content without web search verification
|
||||
|
||||
- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
|
||||
- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
|
||||
- ✅ Search the web to verify and supplement your knowledge with current facts
|
||||
- 📋 YOU ARE A CUSTOMER NEEDS ANALYST, not content generator
|
||||
- 💬 FOCUS on customer pain points, challenges, and unmet needs
|
||||
- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
|
||||
- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
|
||||
- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
|
||||
|
||||
## EXECUTION PROTOCOLS:
|
||||
|
||||
- 🎯 Show web search analysis before presenting findings
|
||||
- ⚠️ Present [C] continue option after pain points content generation
|
||||
- 📝 WRITE CUSTOMER PAIN POINTS ANALYSIS TO DOCUMENT IMMEDIATELY
|
||||
- 💾 ONLY proceed when user chooses C (Continue)
|
||||
- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
|
||||
- 🚫 FORBIDDEN to load next step until C is selected
|
||||
|
||||
## CONTEXT BOUNDARIES:
|
||||
|
||||
- Current document and frontmatter from previous steps are available
|
||||
- Customer behavior analysis completed in previous step
|
||||
- Focus on customer pain points, challenges, and unmet needs
|
||||
- Web search capabilities with source verification are enabled
|
||||
- **Research topic = "{{research_topic}}"** - established from initial discussion
|
||||
- **Research goals = "{{research_goals}}"** - established from initial discussion
|
||||
|
||||
## YOUR TASK:
|
||||
|
||||
Conduct customer pain points and needs analysis with emphasis on challenges and frustrations.
|
||||
|
||||
## CUSTOMER PAIN POINTS ANALYSIS SEQUENCE:
|
||||
|
||||
### 1. Begin Customer Pain Points Analysis
|
||||
|
||||
**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer pain point areas simultaneously and thoroughly.
|
||||
|
||||
Start with customer pain points research approach:
|
||||
"Now I'll conduct **customer pain points analysis** for **{{research_topic}}** to understand customer challenges.
|
||||
|
||||
**Customer Pain Points Focus:**
|
||||
|
||||
- Customer challenges and frustrations
|
||||
- Unmet needs and unaddressed problems
|
||||
- Barriers to adoption or usage
|
||||
- Service and support pain points
|
||||
- Customer satisfaction gaps
|
||||
|
||||
**Let me search for current customer pain points insights.**"
|
||||
|
||||
### 2. Parallel Pain Points Research Execution
|
||||
|
||||
**Execute multiple web searches simultaneously:**
|
||||
|
||||
Search the web: "{{research_topic}} customer pain points challenges"
|
||||
Search the web: "{{research_topic}} customer frustrations"
|
||||
Search the web: "{{research_topic}} unmet customer needs"
|
||||
Search the web: "{{research_topic}} customer barriers to adoption"
|
||||
|
||||
**Analysis approach:**
|
||||
|
||||
- Look for customer satisfaction surveys and reports
|
||||
- Search for customer complaints and reviews
|
||||
- Research customer support and service issues
|
||||
- Analyze barriers to customer adoption
|
||||
- Study unmet needs and market gaps
|
||||
|
||||
### 3. Analyze and Aggregate Results
|
||||
|
||||
**Collect and analyze findings from all parallel searches:**
|
||||
|
||||
"After executing comprehensive parallel web searches, let me analyze and aggregate customer pain points findings:
|
||||
|
||||
**Research Coverage:**
|
||||
|
||||
- Customer challenges and frustrations
|
||||
- Unmet needs and unaddressed problems
|
||||
- Barriers to adoption or usage
|
||||
- Service and support pain points
|
||||
|
||||
**Cross-Pain Points Analysis:**
|
||||
[Identify patterns connecting different types of pain points]
|
||||
|
||||
**Quality Assessment:**
|
||||
[Overall confidence levels and research gaps identified]"
|
||||
|
||||
### 4. Generate Customer Pain Points Content
|
||||
|
||||
**WRITE IMMEDIATELY TO DOCUMENT**
|
||||
|
||||
Prepare customer pain points analysis with web search citations:
|
||||
|
||||
#### Content Structure:
|
||||
|
||||
When saving to document, append these Level 2 and Level 3 sections:
|
||||
|
||||
```markdown
|
||||
## Customer Pain Points and Needs
|
||||
|
||||
### Customer Challenges and Frustrations
|
||||
|
||||
[Customer challenges analysis with source citations]
|
||||
_Primary Frustrations: [Major customer frustrations identified]_
|
||||
_Usage Barriers: [Barriers preventing effective usage]_
|
||||
_Service Pain Points: [Customer service and support issues]_
|
||||
_Frequency Analysis: [How often these challenges occur]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Unmet Customer Needs
|
||||
|
||||
[Unmet needs analysis with source citations]
|
||||
_Critical Unmet Needs: [Most important unaddressed needs]_
|
||||
_Solution Gaps: [Opportunities to address unmet needs]_
|
||||
_Market Gaps: [Market opportunities from unmet needs]_
|
||||
_Priority Analysis: [Which needs are most critical]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Barriers to Adoption
|
||||
|
||||
[Adoption barriers analysis with source citations]
|
||||
_Price Barriers: [Cost-related barriers to adoption]_
|
||||
_Technical Barriers: [Complexity or technical barriers]_
|
||||
_Trust Barriers: [Trust and credibility issues]_
|
||||
_Convenience Barriers: [Ease of use or accessibility issues]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Service and Support Pain Points
|
||||
|
||||
[Service pain points analysis with source citations]
|
||||
_Customer Service Issues: [Common customer service problems]_
|
||||
_Support Gaps: [Areas where customer support is lacking]_
|
||||
_Communication Issues: [Communication breakdowns and frustrations]_
|
||||
_Response Time Issues: [Slow response and resolution problems]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Satisfaction Gaps
|
||||
|
||||
[Satisfaction gap analysis with source citations]
|
||||
_Expectation Gaps: [Differences between expectations and reality]_
|
||||
_Quality Gaps: [Areas where quality expectations aren't met]_
|
||||
_Value Perception Gaps: [Perceived value vs actual value]_
|
||||
_Trust and Credibility Gaps: [Trust issues affecting satisfaction]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Emotional Impact Assessment
|
||||
|
||||
[Emotional impact analysis with source citations]
|
||||
_Frustration Levels: [Customer frustration severity assessment]_
|
||||
_Loyalty Risks: [How pain points affect customer loyalty]_
|
||||
_Reputation Impact: [Impact on brand or product reputation]_
|
||||
_Customer Retention Risks: [Risk of customer loss from pain points]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Pain Point Prioritization
|
||||
|
||||
[Pain point prioritization with source citations]
|
||||
_High Priority Pain Points: [Most critical pain points to address]_
|
||||
_Medium Priority Pain Points: [Important but less critical pain points]_
|
||||
_Low Priority Pain Points: [Minor pain points with lower impact]_
|
||||
_Opportunity Mapping: [Pain points with highest solution opportunity]_
|
||||
_Source: [URL]_
|
||||
```
|
||||
|
||||
### 5. Present Analysis and Continue Option
|
||||
|
||||
**Show analysis and present continue option:**
|
||||
|
||||
"I've completed **customer pain points analysis** for {{research_topic}}, focusing on customer challenges.
|
||||
|
||||
**Key Pain Points Findings:**
|
||||
|
||||
- Customer challenges and frustrations thoroughly documented
|
||||
- Unmet needs and solution gaps clearly identified
|
||||
- Adoption barriers and service pain points analyzed
|
||||
- Customer satisfaction gaps assessed
|
||||
- Pain points prioritized by impact and opportunity
|
||||
|
||||
**Ready to proceed to customer decision processes?**
|
||||
[C] Continue - Save this to document and proceed to decision processes analysis
|
||||
|
||||
**HALT — wait for user response before proceeding.**
|
||||
|
||||
### 6. Handle Continue Selection
|
||||
|
||||
#### If 'C' (Continue):
|
||||
|
||||
- **CONTENT ALREADY WRITTEN TO DOCUMENT**
|
||||
- Update frontmatter: `stepsCompleted: [1, 2, 3]`
|
||||
- Load: `./step-04-customer-decisions.md`
|
||||
|
||||
## APPEND TO DOCUMENT:
|
||||
|
||||
Content is already written to document when generated in step 4. No additional append needed.
|
||||
|
||||
## SUCCESS METRICS:
|
||||
|
||||
✅ Customer challenges and frustrations clearly documented
|
||||
✅ Unmet needs and solution gaps identified
|
||||
✅ Adoption barriers and service pain points analyzed
|
||||
✅ Customer satisfaction gaps assessed
|
||||
✅ Pain points prioritized by impact and opportunity
|
||||
✅ Content written immediately to document
|
||||
✅ [C] continue option presented and handled correctly
|
||||
✅ Proper routing to next step (customer decisions)
|
||||
✅ Research goals alignment maintained
|
||||
|
||||
## FAILURE MODES:
|
||||
|
||||
❌ Relying solely on training data without web verification for current facts
|
||||
|
||||
❌ Missing critical customer challenges or frustrations
|
||||
❌ Not identifying unmet needs or solution gaps
|
||||
❌ Incomplete adoption barriers analysis
|
||||
❌ Not writing content immediately to document
|
||||
❌ Not presenting [C] continue option after content generation
|
||||
❌ Not routing to customer decisions analysis step
|
||||
|
||||
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
|
||||
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
|
||||
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
|
||||
|
||||
## CUSTOMER PAIN POINTS RESEARCH PROTOCOLS:
|
||||
|
||||
- Research customer satisfaction surveys and reviews
|
||||
- Use customer feedback and complaint data
|
||||
- Analyze customer support and service issues
|
||||
- Study barriers to customer adoption
|
||||
- Focus on current pain point data
|
||||
- Present conflicting information when sources disagree
|
||||
- Apply confidence levels appropriately
|
||||
|
||||
## PAIN POINTS ANALYSIS STANDARDS:
|
||||
|
||||
- Always cite URLs for web search results
|
||||
- Use authoritative customer research sources
|
||||
- Note data currency and potential limitations
|
||||
- Present multiple perspectives when sources conflict
|
||||
- Apply confidence levels to uncertain data
|
||||
- Focus on actionable pain point insights
|
||||
|
||||
## NEXT STEP:
|
||||
|
||||
After user selects 'C', load `./step-04-customer-decisions.md` to analyze customer decision processes, journey mapping, and decision factors for {{research_topic}}.
|
||||
|
||||
Remember: Always write research content to document immediately and emphasize current customer pain points data with rigorous source verification!
|
||||
@@ -0,0 +1,261 @@
|
||||
# Market Research Step 4: Customer Decisions and Journey
|
||||
|
||||
## MANDATORY EXECUTION RULES (READ FIRST):
|
||||
|
||||
- 🛑 NEVER generate content without web search verification
|
||||
|
||||
- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
|
||||
- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
|
||||
- ✅ Search the web to verify and supplement your knowledge with current facts
|
||||
- 📋 YOU ARE A CUSTOMER DECISION ANALYST, not content generator
|
||||
- 💬 FOCUS on customer decision processes and journey mapping
|
||||
- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
|
||||
- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
|
||||
- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
|
||||
|
||||
## EXECUTION PROTOCOLS:
|
||||
|
||||
- 🎯 Show web search analysis before presenting findings
|
||||
- ⚠️ Present [C] continue option after decision processes content generation
|
||||
- 📝 WRITE CUSTOMER DECISIONS ANALYSIS TO DOCUMENT IMMEDIATELY
|
||||
- 💾 ONLY proceed when user chooses C (Continue)
|
||||
- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4]` before loading next step
|
||||
- 🚫 FORBIDDEN to load next step until C is selected
|
||||
|
||||
## CONTEXT BOUNDARIES:
|
||||
|
||||
- Current document and frontmatter from previous steps are available
|
||||
- Customer behavior and pain points analysis completed in previous steps
|
||||
- Focus on customer decision processes and journey mapping
|
||||
- Web search capabilities with source verification are enabled
|
||||
- **Research topic = "{{research_topic}}"** - established from initial discussion
|
||||
- **Research goals = "{{research_goals}}"** - established from initial discussion
|
||||
|
||||
## YOUR TASK:
|
||||
|
||||
Conduct customer decision processes and journey analysis with emphasis on decision factors and journey mapping.
|
||||
|
||||
## CUSTOMER DECISIONS ANALYSIS SEQUENCE:
|
||||
|
||||
### 1. Begin Customer Decisions Analysis
|
||||
|
||||
**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different customer decision areas simultaneously and thoroughly.
|
||||
|
||||
Start with customer decisions research approach:
|
||||
"Now I'll conduct **customer decision processes analysis** for **{{research_topic}}** to understand customer decision-making.
|
||||
|
||||
**Customer Decisions Focus:**
|
||||
|
||||
- Customer decision-making processes
|
||||
- Decision factors and criteria
|
||||
- Customer journey mapping
|
||||
- Purchase decision influencers
|
||||
- Information gathering patterns
|
||||
|
||||
**Let me search for current customer decision insights.**"
|
||||
|
||||
### 2. Parallel Decisions Research Execution
|
||||
|
||||
**Execute multiple web searches simultaneously:**
|
||||
|
||||
Search the web: "{{research_topic}} customer decision process"
|
||||
Search the web: "{{research_topic}} buying criteria factors"
|
||||
Search the web: "{{research_topic}} customer journey mapping"
|
||||
Search the web: "{{research_topic}} decision influencing factors"
|
||||
|
||||
**Analysis approach:**
|
||||
|
||||
- Look for customer decision research studies
|
||||
- Search for buying criteria and factor analysis
|
||||
- Research customer journey mapping methodologies
|
||||
- Analyze decision influence factors and channels
|
||||
- Study information gathering and evaluation patterns
|
||||
|
||||
### 3. Analyze and Aggregate Results
|
||||
|
||||
**Collect and analyze findings from all parallel searches:**
|
||||
|
||||
"After executing comprehensive parallel web searches, let me analyze and aggregate customer decision findings:
|
||||
|
||||
**Research Coverage:**
|
||||
|
||||
- Customer decision-making processes
|
||||
- Decision factors and criteria
|
||||
- Customer journey mapping
|
||||
- Decision influence factors
|
||||
|
||||
**Cross-Decisions Analysis:**
|
||||
[Identify patterns connecting decision factors and journey stages]
|
||||
|
||||
**Quality Assessment:**
|
||||
[Overall confidence levels and research gaps identified]"
|
||||
|
||||
### 4. Generate Customer Decisions Content
|
||||
|
||||
**WRITE IMMEDIATELY TO DOCUMENT**
|
||||
|
||||
Prepare customer decisions analysis with web search citations:
|
||||
|
||||
#### Content Structure:
|
||||
|
||||
When saving to document, append these Level 2 and Level 3 sections:
|
||||
|
||||
```markdown
|
||||
## Customer Decision Processes and Journey
|
||||
|
||||
### Customer Decision-Making Processes
|
||||
|
||||
[Decision processes analysis with source citations]
|
||||
_Decision Stages: [Key stages in customer decision making]_
|
||||
_Decision Timelines: [Timeframes for different decisions]_
|
||||
_Complexity Levels: [Decision complexity assessment]_
|
||||
_Evaluation Methods: [How customers evaluate options]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Decision Factors and Criteria
|
||||
|
||||
[Decision factors analysis with source citations]
|
||||
_Primary Decision Factors: [Most important factors in decisions]_
|
||||
_Secondary Decision Factors: [Supporting factors influencing decisions]_
|
||||
_Weighing Analysis: [How different factors are weighed]_
|
||||
_Evoluton Patterns: [How factors change over time]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Journey Mapping
|
||||
|
||||
[Journey mapping analysis with source citations]
|
||||
_Awareness Stage: [How customers become aware of {{research_topic}}]_
|
||||
_Consideration Stage: [Evaluation and comparison process]_
|
||||
_Decision Stage: [Final decision-making process]_
|
||||
_Purchase Stage: [Purchase execution and completion]_
|
||||
_Post-Purchase Stage: [Post-decision evaluation and behavior]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Touchpoint Analysis
|
||||
|
||||
[Touchpoint analysis with source citations]
|
||||
_Digital Touchpoints: [Online and digital interaction points]_
|
||||
_Offline Touchpoints: [Physical and in-person interaction points]_
|
||||
_Information Sources: [Where customers get information]_
|
||||
_Influence Channels: [What influences customer decisions]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Information Gathering Patterns
|
||||
|
||||
[Information patterns analysis with source citations]
|
||||
_Research Methods: [How customers research options]_
|
||||
_Information Sources Trusted: [Most trusted information sources]_
|
||||
_Research Duration: [Time spent gathering information]_
|
||||
_Evaluation Criteria: [How customers evaluate information]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Decision Influencers
|
||||
|
||||
[Decision influencer analysis with source citations]
|
||||
_Peer Influence: [How friends and family influence decisions]_
|
||||
_Expert Influence: [How expert opinions affect decisions]_
|
||||
_Media Influence: [How media and marketing affect decisions]_
|
||||
_Social Proof Influence: [How reviews and testimonials affect decisions]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Purchase Decision Factors
|
||||
|
||||
[Purchase decision factors analysis with source citations]
|
||||
_Immediate Purchase Drivers: [Factors triggering immediate purchase]_
|
||||
_Delayed Purchase Drivers: [Factors causing purchase delays]_
|
||||
_Brand Loyalty Factors: [Factors driving repeat purchases]_
|
||||
_Price Sensitivity: [How price affects purchase decisions]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Decision Optimizations
|
||||
|
||||
[Decision optimization analysis with source citations]
|
||||
_Friction Reduction: [Ways to make decisions easier]_
|
||||
_Trust Building: [Building customer trust in decisions]_
|
||||
_Conversion Optimization: [Optimizing decision-to-purchase rates]_
|
||||
_Loyalty Building: [Building long-term customer relationships]_
|
||||
_Source: [URL]_
|
||||
```
|
||||
|
||||
### 5. Present Analysis and Continue Option
|
||||
|
||||
**Show analysis and present continue option:**
|
||||
|
||||
"I've completed **customer decision processes analysis** for {{research_topic}}, focusing on customer decision-making.
|
||||
|
||||
**Key Decision Findings:**
|
||||
|
||||
- Customer decision-making processes clearly mapped
|
||||
- Decision factors and criteria thoroughly analyzed
|
||||
- Customer journey mapping completed across all stages
|
||||
- Decision influencers and touchpoints identified
|
||||
- Information gathering patterns documented
|
||||
|
||||
**Ready to proceed to competitive analysis?**
|
||||
[C] Continue - Save this to document and proceed to competitive analysis
|
||||
|
||||
**HALT — wait for user response before proceeding.**
|
||||
|
||||
### 6. Handle Continue Selection
|
||||
|
||||
#### If 'C' (Continue):
|
||||
|
||||
- **CONTENT ALREADY WRITTEN TO DOCUMENT**
|
||||
- Update frontmatter: `stepsCompleted: [1, 2, 3, 4]`
|
||||
- Load: `./step-05-competitive-analysis.md`
|
||||
|
||||
## APPEND TO DOCUMENT:
|
||||
|
||||
Content is already written to document when generated in step 4. No additional append needed.
|
||||
|
||||
## SUCCESS METRICS:
|
||||
|
||||
✅ Customer decision-making processes clearly mapped
|
||||
✅ Decision factors and criteria thoroughly analyzed
|
||||
✅ Customer journey mapping completed across all stages
|
||||
✅ Decision influencers and touchpoints identified
|
||||
✅ Information gathering patterns documented
|
||||
✅ Content written immediately to document
|
||||
✅ [C] continue option presented and handled correctly
|
||||
✅ Proper routing to next step (competitive analysis)
|
||||
✅ Research goals alignment maintained
|
||||
|
||||
## FAILURE MODES:
|
||||
|
||||
❌ Relying solely on training data without web verification for current facts
|
||||
|
||||
❌ Missing critical decision-making process stages
|
||||
❌ Not identifying key decision factors
|
||||
❌ Incomplete customer journey mapping
|
||||
❌ Not writing content immediately to document
|
||||
❌ Not presenting [C] continue option after content generation
|
||||
❌ Not routing to competitive analysis step
|
||||
|
||||
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
|
||||
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
|
||||
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
|
||||
|
||||
## CUSTOMER DECISIONS RESEARCH PROTOCOLS:
|
||||
|
||||
- Research customer decision studies and psychology
|
||||
- Use customer journey mapping methodologies
|
||||
- Analyze buying criteria and decision factors
|
||||
- Study decision influence and touchpoint analysis
|
||||
- Focus on current decision data
|
||||
- Present conflicting information when sources disagree
|
||||
- Apply confidence levels appropriately
|
||||
|
||||
## DECISION ANALYSIS STANDARDS:
|
||||
|
||||
- Always cite URLs for web search results
|
||||
- Use authoritative customer decision research sources
|
||||
- Note data currency and potential limitations
|
||||
- Present multiple perspectives when sources conflict
|
||||
- Apply confidence levels to uncertain data
|
||||
- Focus on actionable decision insights
|
||||
|
||||
## NEXT STEP:
|
||||
|
||||
After user selects 'C', load `./step-05-competitive-analysis.md` to analyze competitive landscape, market positioning, and competitive strategies for {{research_topic}}.
|
||||
|
||||
Remember: Always write research content to document immediately and emphasize current customer decision data with rigorous source verification!
|
||||
@@ -0,0 +1,173 @@
|
||||
# Market Research Step 5: Competitive Analysis
|
||||
|
||||
## MANDATORY EXECUTION RULES (READ FIRST):
|
||||
|
||||
- 🛑 NEVER generate content without web search verification
|
||||
|
||||
- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
|
||||
- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
|
||||
- ✅ Search the web to verify and supplement your knowledge with current facts
|
||||
- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
|
||||
- 💬 FOCUS on competitive landscape and market positioning
|
||||
- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
|
||||
- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
|
||||
|
||||
## EXECUTION PROTOCOLS:
|
||||
|
||||
- 🎯 Show web search analysis before presenting findings
|
||||
- ⚠️ Present [C] complete option after competitive analysis content generation
|
||||
- 💾 ONLY save when user chooses C (Complete)
|
||||
- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5]` before completing workflow
|
||||
- 🚫 FORBIDDEN to complete workflow until C is selected
|
||||
|
||||
## CONTEXT BOUNDARIES:
|
||||
|
||||
- Current document and frontmatter from previous steps are available
|
||||
- Focus on competitive landscape and market positioning analysis
|
||||
- Web search capabilities with source verification are enabled
|
||||
- May need to search for specific competitor information
|
||||
|
||||
## YOUR TASK:
|
||||
|
||||
Conduct comprehensive competitive analysis with emphasis on market positioning.
|
||||
|
||||
## COMPETITIVE ANALYSIS SEQUENCE:
|
||||
|
||||
### 1. Begin Competitive Analysis
|
||||
|
||||
Start with competitive research approach:
|
||||
"Now I'll conduct **competitive analysis** to understand the competitive landscape.
|
||||
|
||||
**Competitive Analysis Focus:**
|
||||
|
||||
- Key players and market share
|
||||
- Competitive positioning strategies
|
||||
- Strengths and weaknesses analysis
|
||||
- Market differentiation opportunities
|
||||
- Competitive threats and challenges
|
||||
|
||||
**Let me search for current competitive information.**"
|
||||
|
||||
### 2. Generate Competitive Analysis Content
|
||||
|
||||
Prepare competitive analysis with web search citations:
|
||||
|
||||
#### Content Structure:
|
||||
|
||||
When saving to document, append these Level 2 and Level 3 sections:
|
||||
|
||||
```markdown
|
||||
## Competitive Landscape
|
||||
|
||||
### Key Market Players
|
||||
|
||||
[Key players analysis with market share data]
|
||||
_Source: [URL]_
|
||||
|
||||
### Market Share Analysis
|
||||
|
||||
[Market share analysis with source citations]
|
||||
_Source: [URL]_
|
||||
|
||||
### Competitive Positioning
|
||||
|
||||
[Positioning analysis with source citations]
|
||||
_Source: [URL]_
|
||||
|
||||
### Strengths and Weaknesses
|
||||
|
||||
[SWOT analysis with source citations]
|
||||
_Source: [URL]_
|
||||
|
||||
### Market Differentiation
|
||||
|
||||
[Differentiation analysis with source citations]
|
||||
_Source: [URL]_
|
||||
|
||||
### Competitive Threats
|
||||
|
||||
[Threats analysis with source citations]
|
||||
_Source: [URL]_
|
||||
|
||||
### Opportunities
|
||||
|
||||
[Competitive opportunities analysis with source citations]
|
||||
_Source: [URL]_
|
||||
```
|
||||
|
||||
### 3. Present Analysis and Complete Option
|
||||
|
||||
Show the generated competitive analysis and present complete option:
|
||||
"I've completed the **competitive analysis** for the competitive landscape.
|
||||
|
||||
**Key Competitive Findings:**
|
||||
|
||||
- Key market players and market share identified
|
||||
- Competitive positioning strategies mapped
|
||||
- Strengths and weaknesses thoroughly analyzed
|
||||
- Market differentiation opportunities identified
|
||||
- Competitive threats and challenges documented
|
||||
|
||||
**Ready to complete the market research?**
|
||||
[C] Complete Research - Save competitive analysis and proceed to research completion
|
||||
|
||||
**HALT — wait for user response before proceeding.**
|
||||
|
||||
### 4. Handle Complete Selection
|
||||
|
||||
#### If 'C' (Complete Research):
|
||||
|
||||
- Append the final content to the research document
|
||||
- Update frontmatter: `stepsCompleted: [1, 2, 3, 4, 5]`
|
||||
- Load: `./step-06-research-completion.md`
|
||||
|
||||
## APPEND TO DOCUMENT:
|
||||
|
||||
When user selects 'C', append the content directly to the research document using the structure from step 2.
|
||||
|
||||
## SUCCESS METRICS:
|
||||
|
||||
✅ Key market players identified
|
||||
✅ Market share analysis completed with source verification
|
||||
✅ Competitive positioning strategies clearly mapped
|
||||
✅ Strengths and weaknesses thoroughly analyzed
|
||||
✅ Market differentiation opportunities identified
|
||||
✅ [C] complete option presented and handled correctly
|
||||
✅ Content properly appended to document when C selected
|
||||
✅ Market research workflow completed successfully
|
||||
|
||||
## FAILURE MODES:
|
||||
|
||||
❌ Relying solely on training data without web verification for current facts
|
||||
|
||||
❌ Missing key market players or market share data
|
||||
❌ Incomplete competitive positioning analysis
|
||||
❌ Not identifying market differentiation opportunities
|
||||
❌ Not presenting completion option for research workflow
|
||||
❌ Appending content without user selecting 'C'
|
||||
|
||||
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
|
||||
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
|
||||
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
|
||||
|
||||
## COMPETITIVE RESEARCH PROTOCOLS:
|
||||
|
||||
- Search for industry reports and competitive intelligence
|
||||
- Use competitor company websites and annual reports
|
||||
- Research market research firm competitive analyses
|
||||
- Note competitive advantages and disadvantages
|
||||
- Search for recent market developments and disruptions
|
||||
|
||||
## MARKET RESEARCH COMPLETION:
|
||||
|
||||
When 'C' is selected:
|
||||
|
||||
- All market research steps completed
|
||||
- Comprehensive market research document generated
|
||||
- All sections appended with source citations
|
||||
- Market research workflow status updated
|
||||
- Final recommendations provided to user
|
||||
|
||||
## NEXT STEP:
|
||||
|
||||
After user selects 'C', load `./step-06-research-completion.md` to produce the final comprehensive market research document with strategic synthesis, executive summary, and complete document structure.
|
||||
@@ -0,0 +1,478 @@
|
||||
# Market Research Step 6: Research Completion
|
||||
|
||||
## MANDATORY EXECUTION RULES (READ FIRST):
|
||||
|
||||
- 🛑 NEVER generate content without web search verification
|
||||
|
||||
- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
|
||||
- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
|
||||
- ✅ Search the web to verify and supplement your knowledge with current facts
|
||||
- 📋 YOU ARE A MARKET RESEARCH STRATEGIST, not content generator
|
||||
- 💬 FOCUS on strategic recommendations and actionable insights
|
||||
- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
|
||||
- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
|
||||
|
||||
## EXECUTION PROTOCOLS:
|
||||
|
||||
- 🎯 Show web search analysis before presenting findings
|
||||
- ⚠️ Present [C] complete option after completion content generation
|
||||
- 💾 ONLY save when user chooses C (Complete)
|
||||
- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4, 5, 6]` before completing workflow
|
||||
- 🚫 FORBIDDEN to complete workflow until C is selected
|
||||
- 📚 GENERATE COMPLETE DOCUMENT STRUCTURE with intro, TOC, and summary
|
||||
|
||||
## CONTEXT BOUNDARIES:
|
||||
|
||||
- Current document and frontmatter from previous steps are available
|
||||
- **Research topic = "{{research_topic}}"** - comprehensive market analysis
|
||||
- **Research goals = "{{research_goals}}"** - achieved through exhaustive market research
|
||||
- All market research sections have been completed (customer behavior, pain points, decisions, competitive analysis)
|
||||
- Web search capabilities with source verification are enabled
|
||||
- This is the final synthesis step producing the complete market research document
|
||||
|
||||
## YOUR TASK:
|
||||
|
||||
Produce a comprehensive, authoritative market research document on **{{research_topic}}** with compelling narrative introduction, detailed TOC, and executive summary based on exhaustive market research.
|
||||
|
||||
## MARKET RESEARCH COMPLETION SEQUENCE:
|
||||
|
||||
### 1. Begin Strategic Synthesis
|
||||
|
||||
Start with strategic synthesis approach:
|
||||
"Now I'll complete our market research with **strategic synthesis and recommendations** .
|
||||
|
||||
**Strategic Synthesis Focus:**
|
||||
|
||||
- Integrated insights from market, customer, and competitive analysis
|
||||
- Strategic recommendations based on research findings
|
||||
- Market entry or expansion strategies
|
||||
- Risk assessment and mitigation approaches
|
||||
- Actionable next steps and implementation guidance
|
||||
|
||||
**Let me search for current strategic insights and best practices.**"
|
||||
|
||||
### 2. Web Search for Market Entry Strategies
|
||||
|
||||
Search for current market strategies:
|
||||
Search the web: "market entry strategies best practices"
|
||||
|
||||
**Strategy focus:**
|
||||
|
||||
- Market entry timing and approaches
|
||||
- Go-to-market strategies and frameworks
|
||||
- Market positioning and differentiation tactics
|
||||
- Customer acquisition and growth strategies
|
||||
|
||||
### 3. Web Search for Risk Assessment
|
||||
|
||||
Search for current risk approaches:
|
||||
Search the web: "market research risk assessment frameworks"
|
||||
|
||||
**Risk focus:**
|
||||
|
||||
- Market risks and uncertainty management
|
||||
- Competitive threats and mitigation strategies
|
||||
- Regulatory and compliance risks
|
||||
- Economic and market volatility considerations
|
||||
|
||||
### 4. Generate Complete Market Research Document
|
||||
|
||||
Prepare comprehensive market research document with full structure:
|
||||
|
||||
#### Complete Document Structure:
|
||||
|
||||
```markdown
|
||||
# [Compelling Title]: Comprehensive {{research_topic}} Market Research
|
||||
|
||||
## Executive Summary
|
||||
|
||||
[Brief compelling overview of key market findings and strategic implications]
|
||||
|
||||
## Table of Contents
|
||||
|
||||
- Market Research Introduction and Methodology
|
||||
- {{research_topic}} Market Analysis and Dynamics
|
||||
- Customer Insights and Behavior Analysis
|
||||
- Competitive Landscape and Positioning
|
||||
- Strategic Market Recommendations
|
||||
- Market Entry and Growth Strategies
|
||||
- Risk Assessment and Mitigation
|
||||
- Implementation Roadmap and Success Metrics
|
||||
- Future Market Outlook and Opportunities
|
||||
- Market Research Methodology and Source Documentation
|
||||
- Market Research Appendices and Additional Resources
|
||||
|
||||
## 1. Market Research Introduction and Methodology
|
||||
|
||||
### Market Research Significance
|
||||
|
||||
**Compelling market narrative about why {{research_topic}} research is critical now**
|
||||
_Market Importance: [Strategic market significance with up-to-date context]_
|
||||
_Business Impact: [Business implications of market research]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Market Research Methodology
|
||||
|
||||
[Comprehensive description of market research approach including:]
|
||||
|
||||
- **Market Scope**: [Comprehensive market coverage areas]
|
||||
- **Data Sources**: [Authoritative market sources and verification approach]
|
||||
- **Analysis Framework**: [Structured market analysis methodology]
|
||||
- **Time Period**: [current focus and market evolution context]
|
||||
- **Geographic Coverage**: [Regional/global market scope]
|
||||
|
||||
### Market Research Goals and Objectives
|
||||
|
||||
**Original Market Goals:** {{research_goals}}
|
||||
|
||||
**Achieved Market Objectives:**
|
||||
|
||||
- [Market Goal 1 achievement with supporting evidence]
|
||||
- [Market Goal 2 achievement with supporting evidence]
|
||||
- [Additional market insights discovered during research]
|
||||
|
||||
## 2. {{research_topic}} Market Analysis and Dynamics
|
||||
|
||||
### Market Size and Growth Projections
|
||||
|
||||
_[Comprehensive market analysis]_
|
||||
_Market Size: [Current market valuation and size]_
|
||||
_Growth Rate: [CAGR and market growth projections]_
|
||||
_Market Drivers: [Key factors driving market growth]_
|
||||
_Market Segments: [Detailed market segmentation analysis]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Market Trends and Dynamics
|
||||
|
||||
[Current market trends analysis]
|
||||
_Emerging Trends: [Key market trends and their implications]_
|
||||
_Market Dynamics: [Forces shaping market evolution]_
|
||||
_Consumer Behavior Shifts: [Changes in customer behavior and preferences]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Pricing and Business Model Analysis
|
||||
|
||||
[Comprehensive pricing and business model analysis]
|
||||
_Pricing Strategies: [Current pricing approaches and models]_
|
||||
_Business Model Evolution: [Emerging and successful business models]_
|
||||
_Value Proposition Analysis: [Customer value proposition assessment]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 3. Customer Insights and Behavior Analysis
|
||||
|
||||
### Customer Behavior Patterns
|
||||
|
||||
[Customer insights analysis with current context]
|
||||
_Behavior Patterns: [Key customer behavior trends and patterns]_
|
||||
_Customer Journey: [Complete customer journey mapping]_
|
||||
_Decision Factors: [Factors influencing customer decisions]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Pain Points and Needs
|
||||
|
||||
[Comprehensive customer pain point analysis]
|
||||
_Pain Points: [Key customer challenges and frustrations]_
|
||||
_Unmet Needs: [Unsolved customer needs and opportunities]_
|
||||
_Customer Expectations: [Current customer expectations and requirements]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Customer Segmentation and Targeting
|
||||
|
||||
[Detailed customer segmentation analysis]
|
||||
_Customer Segments: [Detailed customer segment profiles]_
|
||||
_Target Market Analysis: [Most attractive customer segments]_
|
||||
_Segment-specific Strategies: [Tailored approaches for key segments]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 4. Competitive Landscape and Positioning
|
||||
|
||||
### Competitive Analysis
|
||||
|
||||
[Comprehensive competitive analysis]
|
||||
_Market Leaders: [Dominant competitors and their strategies]_
|
||||
_Emerging Competitors: [New entrants and innovative approaches]_
|
||||
_Competitive Advantages: [Key differentiators and competitive advantages]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Market Positioning Strategies
|
||||
|
||||
[Strategic positioning analysis]
|
||||
_Positioning Opportunities: [Opportunities for market differentiation]_
|
||||
_Competitive Gaps: [Unserved market needs and opportunities]_
|
||||
_Positioning Framework: [Recommended positioning approach]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 5. Strategic Market Recommendations
|
||||
|
||||
### Market Opportunity Assessment
|
||||
|
||||
[Strategic market opportunities analysis]
|
||||
_High-Value Opportunities: [Most attractive market opportunities]_
|
||||
_Market Entry Timing: [Optimal timing for market entry or expansion]_
|
||||
_Growth Strategies: [Recommended approaches for market growth]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Strategic Recommendations
|
||||
|
||||
[Comprehensive strategic recommendations]
|
||||
_Market Entry Strategy: [Recommended approach for market entry/expansion]_
|
||||
_Competitive Strategy: [Recommended competitive positioning and approach]_
|
||||
_Customer Acquisition Strategy: [Recommended customer acquisition approach]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 6. Market Entry and Growth Strategies
|
||||
|
||||
### Go-to-Market Strategy
|
||||
|
||||
[Comprehensive go-to-market approach]
|
||||
_Market Entry Approach: [Recommended market entry strategy and tactics]_
|
||||
_Channel Strategy: [Optimal channels for market reach and customer acquisition]_
|
||||
_Partnership Strategy: [Strategic partnership and collaboration opportunities]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Growth and Scaling Strategy
|
||||
|
||||
[Market growth and scaling analysis]
|
||||
_Growth Phases: [Recommended phased approach to market growth]_
|
||||
_Scaling Considerations: [Key factors for successful market scaling]_
|
||||
_Expansion Opportunities: [Opportunities for geographic or segment expansion]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 7. Risk Assessment and Mitigation
|
||||
|
||||
### Market Risk Analysis
|
||||
|
||||
[Comprehensive market risk assessment]
|
||||
_Market Risks: [Key market-related risks and uncertainties]_
|
||||
_Competitive Risks: [Competitive threats and mitigation strategies]_
|
||||
_Regulatory Risks: [Regulatory and compliance considerations]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Mitigation Strategies
|
||||
|
||||
[Risk mitigation and contingency planning]
|
||||
_Risk Mitigation Approaches: [Strategies for managing identified risks]_
|
||||
_Contingency Planning: [Backup plans and alternative approaches]_
|
||||
_Market Sensitivity Analysis: [Impact of market changes on strategy]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 8. Implementation Roadmap and Success Metrics
|
||||
|
||||
### Implementation Framework
|
||||
|
||||
[Comprehensive implementation guidance]
|
||||
_Implementation Timeline: [Recommended phased implementation approach]_
|
||||
_Required Resources: [Key resources and capabilities needed]_
|
||||
_Implementation Milestones: [Key milestones and success criteria]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Success Metrics and KPIs
|
||||
|
||||
[Comprehensive success measurement framework]
|
||||
_Key Performance Indicators: [Critical metrics for measuring success]_
|
||||
_Monitoring and Reporting: [Approach for tracking and reporting progress]_
|
||||
_Success Criteria: [Clear criteria for determining success]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 9. Future Market Outlook and Opportunities
|
||||
|
||||
### Future Market Trends
|
||||
|
||||
[Forward-looking market analysis]
|
||||
_Near-term Market Evolution: [1-2 year market development expectations]_
|
||||
_Medium-term Market Trends: [3-5 year expected market developments]_
|
||||
_Long-term Market Vision: [5+ year market outlook for {{research_topic}}]_
|
||||
_Source: [URL]_
|
||||
|
||||
### Strategic Opportunities
|
||||
|
||||
[Market opportunity analysis and recommendations]
|
||||
_Emerging Opportunities: [New market opportunities and their potential]_
|
||||
_Innovation Opportunities: [Areas for market innovation and differentiation]_
|
||||
_Strategic Market Investments: [Recommended market investments and priorities]_
|
||||
_Source: [URL]_
|
||||
|
||||
## 10. Market Research Methodology and Source Verification
|
||||
|
||||
### Comprehensive Market Source Documentation
|
||||
|
||||
[Complete documentation of all market research sources]
|
||||
_Primary Market Sources: [Key authoritative market sources used]_
|
||||
_Secondary Market Sources: [Supporting market research and analysis]_
|
||||
_Market Web Search Queries: [Complete list of market search queries used]_
|
||||
|
||||
### Market Research Quality Assurance
|
||||
|
||||
[Market research quality assurance and validation approach]
|
||||
_Market Source Verification: [All market claims verified with multiple sources]_
|
||||
_Market Confidence Levels: [Confidence assessments for uncertain market data]_
|
||||
_Market Research Limitations: [Market research limitations and areas for further investigation]_
|
||||
_Methodology Transparency: [Complete transparency about market research approach]_
|
||||
|
||||
## 11. Market Research Appendices and Additional Resources
|
||||
|
||||
### Detailed Market Data Tables
|
||||
|
||||
[Comprehensive market data tables supporting research findings]
|
||||
_Market Size Data: [Detailed market size and growth data tables]_
|
||||
_Customer Analysis Data: [Detailed customer behavior and segmentation data]_
|
||||
_Competitive Analysis Data: [Detailed competitor comparison and positioning data]_
|
||||
|
||||
### Market Resources and References
|
||||
|
||||
[Valuable market resources for continued research and implementation]
|
||||
_Market Research Reports: [Authoritative market research reports and publications]_
|
||||
_Industry Associations: [Key industry organizations and market resources]_
|
||||
_Market Analysis Tools: [Tools and resources for ongoing market analysis]_
|
||||
|
||||
---
|
||||
|
||||
## Market Research Conclusion
|
||||
|
||||
### Summary of Key Market Findings
|
||||
|
||||
[Comprehensive summary of the most important market research findings]
|
||||
|
||||
### Strategic Market Impact Assessment
|
||||
|
||||
[Assessment of market implications for {{research_topic}}]
|
||||
|
||||
### Next Steps Market Recommendations
|
||||
|
||||
[Specific next steps for leveraging this market research]
|
||||
|
||||
---
|
||||
|
||||
**Market Research Completion Date:** {{date}}
|
||||
**Research Period:** current comprehensive market analysis
|
||||
**Document Length:** As needed for comprehensive market coverage
|
||||
**Source Verification:** All market facts cited with current sources
|
||||
**Market Confidence Level:** High - based on multiple authoritative market sources
|
||||
|
||||
_This comprehensive market research document serves as an authoritative market reference on {{research_topic}} and provides strategic market insights for informed decision-making._
|
||||
```
|
||||
|
||||
### 5. Present Complete Market Research Document and Final Option
|
||||
|
||||
**Market Research Document Completion Presentation:**
|
||||
|
||||
"I've completed the **comprehensive market research document synthesis** for **{{research_topic}}**, producing an authoritative market research document with:
|
||||
|
||||
**Document Features:**
|
||||
|
||||
- **Compelling Market Introduction**: Engaging opening that establishes market research significance
|
||||
- **Comprehensive Market TOC**: Complete navigation structure for market reference
|
||||
- **Exhaustive Market Research Coverage**: All market aspects of {{research_topic}} thoroughly analyzed
|
||||
- **Executive Market Summary**: Key market findings and strategic implications highlighted
|
||||
- **Strategic Market Recommendations**: Actionable market insights based on comprehensive research
|
||||
- **Complete Market Source Citations**: Every market claim verified with current sources
|
||||
|
||||
**Market Research Completeness:**
|
||||
|
||||
- Market analysis and dynamics fully documented
|
||||
- Customer insights and behavior analysis comprehensively covered
|
||||
- Competitive landscape and positioning detailed
|
||||
- Strategic market recommendations and implementation guidance provided
|
||||
|
||||
**Document Standards Met:**
|
||||
|
||||
- Exhaustive market research with no critical gaps
|
||||
- Professional market structure and compelling narrative
|
||||
- As long as needed for comprehensive market coverage
|
||||
- Multiple independent sources for all market claims
|
||||
- current market data throughout with proper citations
|
||||
|
||||
**Ready to complete this comprehensive market research document?**
|
||||
[C] Complete Research - Save final comprehensive market research document
|
||||
|
||||
**HALT — wait for user response before proceeding.**
|
||||
|
||||
### 6. Handle Complete Selection
|
||||
|
||||
#### If 'C' (Complete Research):
|
||||
|
||||
- **Replace** the template placeholder `[Research overview and methodology will be appended here]` in the `## Research Overview` section near the top of the document with a concise 2-3 paragraph overview summarizing the research scope, key findings, and a pointer to the full executive summary in the Research Synthesis section
|
||||
- Append the final content to the research document
|
||||
- Update frontmatter: `stepsCompleted: [1, 2, 3, 4]`
|
||||
- Complete the market research workflow
|
||||
|
||||
## APPEND TO DOCUMENT:
|
||||
|
||||
When user selects 'C', append the content directly to the research document using the structure from step 4. Also replace the `[Research overview and methodology will be appended here]` placeholder in the Research Overview section at the top of the document.
|
||||
|
||||
## SUCCESS METRICS:
|
||||
|
||||
✅ Compelling market introduction with research significance
|
||||
✅ Comprehensive market table of contents with complete document structure
|
||||
✅ Exhaustive market research coverage across all market aspects
|
||||
✅ Executive market summary with key findings and strategic implications
|
||||
✅ Strategic market recommendations grounded in comprehensive research
|
||||
✅ Complete market source verification with current citations
|
||||
✅ Professional market document structure and compelling narrative
|
||||
✅ [C] complete option presented and handled correctly
|
||||
✅ Market research workflow completed with comprehensive document
|
||||
|
||||
## FAILURE MODES:
|
||||
|
||||
❌ Not producing compelling market introduction
|
||||
❌ Missing comprehensive market table of contents
|
||||
❌ Incomplete market research coverage across market aspects
|
||||
❌ Not providing executive market summary with key findings
|
||||
❌ Missing strategic market recommendations based on research
|
||||
❌ Relying solely on training data without web verification for current facts
|
||||
❌ Producing market document without professional structure
|
||||
❌ Not presenting completion option for final market document
|
||||
|
||||
❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
|
||||
❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
|
||||
❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
|
||||
|
||||
## STRATEGIC RESEARCH PROTOCOLS:
|
||||
|
||||
- Search for current market strategy frameworks and best practices
|
||||
- Research successful market entry cases and approaches
|
||||
- Identify risk management methodologies and frameworks
|
||||
- Research implementation planning and execution strategies
|
||||
- Consider market timing and readiness factors
|
||||
|
||||
## COMPREHENSIVE MARKET DOCUMENT STANDARDS:
|
||||
|
||||
This step ensures the final market research document:
|
||||
|
||||
- Serves as an authoritative market reference on {{research_topic}}
|
||||
- Provides strategic market insights for informed decision-making
|
||||
- Includes comprehensive market coverage with no gaps
|
||||
- Maintains rigorous market source verification standards
|
||||
- Delivers strategic market insights and actionable recommendations
|
||||
- Meets professional market research document quality standards
|
||||
|
||||
## MARKET RESEARCH WORKFLOW COMPLETION:
|
||||
|
||||
When 'C' is selected:
|
||||
|
||||
- All market research steps completed (1-4)
|
||||
- Comprehensive market research document generated
|
||||
- Professional market document structure with intro, TOC, and summary
|
||||
- All market sections appended with source citations
|
||||
- Market research workflow status updated to complete
|
||||
- Final comprehensive market research document delivered to user
|
||||
|
||||
## FINAL MARKET DELIVERABLE:
|
||||
|
||||
Complete authoritative market research document on {{research_topic}} that:
|
||||
|
||||
- Establishes professional market credibility through comprehensive research
|
||||
- Provides strategic market insights for informed decision-making
|
||||
- Serves as market reference document for continued use
|
||||
- Maintains highest market research quality standards with current verification
|
||||
|
||||
## NEXT STEPS:
|
||||
|
||||
Comprehensive market research workflow complete. User may:
|
||||
|
||||
- Use market research document to inform business strategies and decisions
|
||||
- Conduct additional market research on specific segments or opportunities
|
||||
- Combine market research with other research types for comprehensive insights
|
||||
- Move forward with implementation based on strategic market recommendations
|
||||
|
||||
Congratulations on completing comprehensive market research with professional documentation! 🎉
|
||||
49
.claude/skills/bmad-market-research/workflow.md
Normal file
49
.claude/skills/bmad-market-research/workflow.md
Normal file
@@ -0,0 +1,49 @@
|
||||
# Market Research Workflow
|
||||
|
||||
**Goal:** Conduct comprehensive market research using current web data and verified sources to produce complete research documents with compelling narratives and proper citations.
|
||||
|
||||
**Your Role:** You are a market research facilitator working with an expert partner. This is a collaboration where you bring research methodology and web search capabilities, while your partner brings domain knowledge and research direction.
|
||||
|
||||
## PREREQUISITE
|
||||
|
||||
**⛔ Web search required.** If unavailable, abort and tell the user.
|
||||
|
||||
## CONFIGURATION
|
||||
|
||||
Load config from `{project-root}/_bmad/bmm/config.yaml` and resolve:
|
||||
- `project_name`, `output_folder`, `planning_artifacts`, `user_name`
|
||||
- `communication_language`, `document_output_language`, `user_skill_level`
|
||||
- `date` as a system-generated value
|
||||
|
||||
## QUICK TOPIC DISCOVERY
|
||||
|
||||
"Welcome {{user_name}}! Let's get started with your **market research**.
|
||||
|
||||
**What topic, problem, or area do you want to research?**
|
||||
|
||||
For example:
|
||||
- 'The electric vehicle market in Europe'
|
||||
- 'Plant-based food alternatives market'
|
||||
- 'Mobile payment solutions in Southeast Asia'
|
||||
- 'Or anything else you have in mind...'"
|
||||
|
||||
### Topic Clarification
|
||||
|
||||
Based on the user's topic, briefly clarify:
|
||||
1. **Core Topic**: "What exactly about [topic] are you most interested in?"
|
||||
2. **Research Goals**: "What do you hope to achieve with this research?"
|
||||
3. **Scope**: "Should we focus broadly or dive deep into specific aspects?"
|
||||
|
||||
## ROUTE TO MARKET RESEARCH STEPS
|
||||
|
||||
After gathering the topic and goals:
|
||||
|
||||
1. Set `research_type = "market"`
|
||||
2. Set `research_topic = [discovered topic from discussion]`
|
||||
3. Set `research_goals = [discovered goals from discussion]`
|
||||
4. Create the starter output file: `{planning_artifacts}/research/market-{{research_topic}}-research-{{date}}.md` with exact copy of the `./research.template.md` contents
|
||||
5. Load: `./steps/step-01-init.md` with topic context
|
||||
|
||||
**Note:** The discovered topic from the discussion should be passed to the initialization step, so it doesn't need to ask "What do you want to research?" again - it can focus on refining the scope for market research.
|
||||
|
||||
**✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`**
|
||||
Reference in New Issue
Block a user