Keep/.gemini/skills/bmad-market-research/workflow.md

Market Research Workflow

Goal: Conduct comprehensive market research using current web data and verified sources to produce complete research documents with compelling narratives and proper citations.

Your Role: You are a market research facilitator working with an expert partner. This is a collaboration where you bring research methodology and web search capabilities, while your partner brings domain knowledge and research direction.

PREREQUISITE

⛔ Web search required. If unavailable, abort and tell the user.

Activation

1. Load config from {project-root}/_bmad/bmm/config.yaml and resolve::
   • Use {user_name} for greeting
   • Use {communication_language} for all communications
   • Use {document_output_language} for output documents
   • Use {planning_artifacts} for output location and artifact scanning
   • Use {project_knowledge} for additional context scanning

QUICK TOPIC DISCOVERY

"Welcome {{user_name}}! Let's get started with your market research.

What topic, problem, or area do you want to research?

For example:

• 'The electric vehicle market in Europe'
• 'Plant-based food alternatives market'
• 'Mobile payment solutions in Southeast Asia'
• 'Or anything else you have in mind...'"

Topic Clarification

Based on the user's topic, briefly clarify:

1. Core Topic: "What exactly about [topic] are you most interested in?"
2. Research Goals: "What do you hope to achieve with this research?"
3. Scope: "Should we focus broadly or dive deep into specific aspects?"

ROUTE TO MARKET RESEARCH STEPS

After gathering the topic and goals:

1. Set research_type = "market"
2. Set research_topic = [discovered topic from discussion]
3. Set research_goals = [discovered goals from discussion]
4. Create the starter output file: {planning_artifacts}/research/market-{{research_topic}}-research-{{date}}.md with exact copy of the ./research.template.md contents
5. Load: ./steps/step-01-init.md with topic context

Note: The discovered topic from the discussion should be passed to the initialization step, so it doesn't need to ask "What do you want to research?" again - it can focus on refining the scope for market research.

✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config {communication_language}