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Content Generation Instructions

How to generate strategically grounded content variations


1. Synthesize All Context

Before generating, review and confirm you understand:

  • WHO the user is and what drives them (Trigger Map)
  • WHERE they are in awareness (START → END)
  • WHAT action this content must enable (Action Filter)
  • HOW to make them feel capable (Empowerment Frame)
  • WHAT order creates persuasive flow (Golden Circle)

2. Generate Multiple Variations

Create 2-3 content variations that differ in:

Variation A: Wish-Focused

  • Emphasizes positive driving forces
  • Aspirational tone
  • "Become the authority," "Stay ahead," "Impress your clients"

Variation B: Fear-Focused

  • Addresses negative driving forces
  • Problem-recognition tone
  • "Stop feeling behind," "Never miss a trend," "No more embarrassment"

Variation C: Balanced OR Awareness-Shifted (choose one):

  • Balanced: Combines wish + fear naturally
  • Awareness-Shifted: Uses different starting awareness level (if user was uncertain)

For each variation, include:

  • Complete content (headlines, body, CTA)
  • Rationale explaining the approach
  • Why this might resonate

3. Presentation Format

Use this format:

---

## Variation A: [Name - e.g., "Wish-Focused"]

### Rationale
[Why this approach, what driving force it emphasizes, when this works best]

### Content

**WHY Section:**
[Content for WHY]

**HOW Section:**
[Content for HOW]

**WHAT Section:**
[Content for WHAT]

### Why This Might Resonate
[Specific user insight or context that makes this effective]

---

## Variation B: [Name]
[Same structure]

---

## Variation C: [Name]
[Same structure]

---

4. Explain Strategic Choices

For each variation, show how you applied the strategic context:

  • "This opens with [X] because the user is Problem Aware—they need problem validation first"
  • "This uses 'you'll be able to' framing because of Badass Users principle"
  • "This puts social proof before CTA because Action Filter identified trust as a barrier"

Make the strategy visible.


Reference for generating content variations in Step 6