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Momento/.agent/skills/wds-1-project-brief/data/tone-of-voice-output-template.md
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feat: design system overhaul — sidebar, AI chats, settings, brainstorm, color cleanup
- Sidebar: dynamic brand-accent colors, brainstorm section restyled
- AI chat general: popup panel with expand/collapse, hides when contextual AI open
- AI chat contextual: tabs reordered (Actions first), X close button, height fix
- Settings: all tabs restyled, 6 new color presets (sage, terracotta, iron, etc.)
- Global color cleanup: emerald/orange hardcoded → brand-accent dynamic
- Brainstorm page: orange → brand-accent throughout
- PageEntry animation component added to key pages
- Floating AI button: bg-brand-accent instead of hardcoded black
- i18n: all 15 locales updated with new AI/billing keys
- Billing: freemium quota tracking, BYOK, stripe subscription scaffolding
- Admin: integrated into new design
- AGENTS.md + CLAUDE.md project rules added
2026-05-16 12:59:30 +00:00

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Tone of Voice - Output Template

Use this template to document the final Tone of Voice in the Product Brief.

## Tone of Voice

**For UI Microcopy & System Messages**

### Tone Attributes

1. **[Attribute 1]**: [Brief description]
2. **[Attribute 2]**: [Brief description]
3. **[Attribute 3]**: [Brief description]

### Examples

**Error Messages:**
- ✅ "Hmm, that doesn't look like an email. Check for typos?"
- ❌ "Error: Invalid email format"

**Button Text:**
- ✅ "Let's get started"
- ❌ "Submit"

**Empty States:**
- ✅ "Nothing here yet. Ready to add your first item?"
- ❌ "No results found"

**Success Messages:**
- ✅ "You're all set! We've sent a confirmation to your email."
- ❌ "Operation completed successfully"

### Guidelines

**Do:**
- [Tone-appropriate practice 1]
- [Tone-appropriate practice 2]
- [Tone-appropriate practice 3]

**Don't:**
- [Tone-inappropriate practice 1]
- [Tone-inappropriate practice 2]

---

*Note: Tone of Voice applies to UI microcopy. Strategic content (headlines, feature descriptions, value propositions) uses the Content Creation Workshop based on page-specific purpose and context.*

Example Microcopy Format

When presenting examples, use this comparison format:

Example UI Microcopy:

Error Message:
❌ Generic: "Error: Invalid input"
✅ Our Tone: [Rewritten in proposed tone]

Button Text:
❌ Generic: "Submit"
✅ Our Tone: [Rewritten in proposed tone]

Empty State:
❌ Generic: "No results found"
✅ Our Tone: [Rewritten in proposed tone]

Form Label:
❌ Generic: "Email address"
✅ Our Tone: [Rewritten in proposed tone]

Success Message:
❌ Generic: "Operation successful"
✅ Our Tone: [Rewritten in proposed tone]