# X / Twitter — Thread de Lancement (12 tweets)

> Statut : prêt à publier (Phase 2, J0). Publier en thread (Reply chain), pas en post unique.
> Assets requis : GIF 15 s du workflow (voir assets-spec.md), capture résultat côte à côte.

**T1 (accroche + GIF)**
Your Excel got translated.
Now fix the 47 broken merged cells, 12 dead formulas and the slide deck that lost its layout.

That's what "free" translation tools actually cost.

We built the opposite. Thread:

**T2 (le problème)**
Every translator you've used works the same way:
1. Flatten your document to plain text
2. Translate the text
3. Hope it fits back

The "hope" step is where your afternoon goes.

**T3 (notre approche)**
Excel, Word, PowerPoint or PDF — Office Translator works in place:

• Parse the real structure (cells, runs, shapes)
• Extract ONLY the translatable content
• Translate it
• Write it back into the SAME structure

Merges, formulas, fonts, borders: untouched.

**T4 (preuve)**
[Capture d'écran : résultat côte à côte — original FR vs traduit EN, mêmes colonnes/fusions/formules]

Same file. Different language. Zero reformatting.

**T5 (multi-moteurs)**
You pick the engine per document — 6 options:

• Google — free, fast
• Google Cloud
• DeepSeek / Gemini / Claude via OpenRouter — eco & premium LLM tiers
• OpenAI, Grok (xAI)

Cheap for drafts. Premium LLM for the client deliverable.

**T6 (glossaires)**
The feature agencies love: custom glossaries.

Lock "unité de froid → chiller", "clause de résiliation → termination clause" once. Every document after that uses your terminology. Consistent, every time.

**T7 (confidentialité)**
Your documents are not our training data.

• Uploads deleted after 30 min, results within 2 h
• No long-term retention, never used for training
• Encrypted in transit (TLS)
• Processed only by the engine you pick — no human review on our side

**T8 (API)**
Wiring it into your own stack? Business plan includes API access — 10,000 calls/month.

Submit file → poll job → download. Same workflow as the web app. Docs at /docs.

**T9 (prix)**
Pricing (yearly = −20%):

• Free — 2 docs/mo (10 pages/doc, watermark), no card
• Starter — €9
• Pro — €19 (AI translation, glossaries)
• Business — €49 (API, 5 seats)
• Enterprise — custom

A page costs €0.06–0.10 with us. A human charges €1–2 a page — before fixing the layout.

**T10 (pour qui)**
Built for:
• International SMEs (pricing sheets, contracts, manuals)
• Translation agencies (first-pass + glossaries = faster turnaround)
• Multilingual HR teams
• Anyone who's ever re-built a translated Excel by hand

**T11 (preuve sociale + CTA)**
107 languages. 6 engines. Format preserved — merges, formulas and styles intact.

Free plan = 2 full documents/month, no card required. Test it on your ugliest file.

**T12 (CTA final)**
👉 wordly.art

Launching on Product Hunt today — feedback welcome.

What's the nastiest document format you've ever tried to translate? Reply below, we read everything.

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## Plan de publication
- J-2 : teaser T1 seul (sans lien)
- J0 : thread complet, 9 h
- J+1 : republier T4 (preuve) + répondre à tous les retweets
- Communautés à taguer : #BuildInPublic #SaaS #i18n #DevTools (max 2 hashtags)
