diff --git a/frontend/src/components/landing/hero-visual.tsx b/frontend/src/components/landing/hero-visual.tsx
new file mode 100644
index 0000000..c436610
--- /dev/null
+++ b/frontend/src/components/landing/hero-visual.tsx
@@ -0,0 +1,187 @@
+'use client';
+
+import { useEffect, useState } from 'react';
+import { motion, useReducedMotion, AnimatePresence } from 'framer-motion';
+import { Languages } from 'lucide-react';
+import { cn } from '@/lib/utils';
+
+/**
+ * Landing hero visual — the product promise drawn instead of photographed:
+ * one document whose layout never moves while its language changes.
+ * Pure geometry (bars, table, chart) + one real translated heading per card.
+ */
+
+const SOURCE_HEADING = 'Rapport annuel';
+
+const TARGETS = [
+  { code: 'EN', heading: 'Annual report', widths: [0.94, 0.82, 0.88, 0.58, 0.76] },
+  { code: 'ES', heading: 'Informe anual', widths: [0.9, 0.86, 0.84, 0.64, 0.8] },
+  { code: 'DE', heading: 'Jahresbericht', widths: [0.98, 0.78, 0.92, 0.52, 0.7] },
+] as const;
+
+const SOURCE_WIDTHS = [0.92, 0.8, 0.86, 0.62, 0.78];
+
+const CYCLE_MS = 3600;
+
+function TextLines({ widths, accent = false }: { widths: readonly number[]; accent?: boolean }) {
+  return (
+    <div className="space-y-[5%]">
+      {widths.map((w, i) => (
+        <motion.div
+          key={i}
+          variants={{
+            hidden: { opacity: 0, x: 6 },
+            show: { opacity: 1, x: 0, transition: { duration: 0.35, ease: 'easeOut' } },
+          }}
+          className={cn('h-[4.5%] min-h-[3px] rounded-full', accent ? 'bg-brand-dark/70 dark:bg-white/70' : 'bg-brand-dark/55 dark:bg-white/55')}
+          style={{ width: `${w * 100}%` }}
+        />
+      ))}
+    </div>
+  );
+}
+
+function MiniTable() {
+  return (
+    <div className="grid grid-cols-3 gap-[3%]">
+      {[0, 1, 2].map((c) => (
+        <div key={c} className="space-y-[4%]">
+          <div className="h-[6px] min-h-[3px] rounded-sm bg-brand-accent/60" />
+          <div className="h-[4px] min-h-[2px] rounded-sm bg-brand-dark/25 dark:bg-white/25" />
+          <div className="h-[4px] min-h-[2px] w-4/5 rounded-sm bg-brand-dark/25 dark:bg-white/25" />
+        </div>
+      ))}
+    </div>
+  );
+}
+
+function MiniChart() {
+  const heights = [42, 68, 52, 84];
+  return (
+    <div className="flex h-full items-end justify-between gap-[6%]">
+      {heights.map((h, i) => (
+        <div
+          key={i}
+          className={cn('w-full rounded-t-sm', i === 3 ? 'bg-brand-accent' : 'bg-brand-dark/30 dark:bg-white/30')}
+          style={{ height: `${h}%` }}
+        />
+      ))}
+    </div>
+  );
+}
+
+function DocumentCard({
+  side,
+  heading,
+  widths,
+  tag,
+}: {
+  side: 'source' | 'target';
+  heading: string;
+  widths: readonly number[];
+  tag: string;
+}) {
+  return (
+    <div className="relative flex h-full w-[44%] flex-col rounded-lg border border-black/[0.06] bg-white p-[5%] shadow-[0_10px_30px_rgba(26,26,26,0.06)] dark:border-white/[0.08] dark:bg-[#181818]">
+      <span
+        className={cn(
+          'absolute right-[4%] top-[4%] rounded-full px-2 py-0.5 text-[9px] font-black tracking-widest',
+          side === 'source'
+            ? 'border border-black/10 text-brand-dark/50 dark:border-white/15 dark:text-white/50'
+            : 'border border-brand-accent/40 bg-brand-accent/10 text-brand-accent'
+        )}
+      >
+        {tag}
+      </span>
+
+      <p className="mb-[6%] font-serif text-[clamp(10px,1.6vw,15px)] font-medium leading-tight tracking-tight text-brand-dark dark:text-white">
+        {heading}
+      </p>
+
+      <motion.div
+        key={heading}
+        variants={{ hidden: {}, show: { transition: { staggerChildren: 0.05 } } }}
+        initial="hidden"
+        animate="show"
+        className="flex flex-1 flex-col justify-between gap-[5%]"
+      >
+        <TextLines widths={widths} accent={side === 'target'} />
+        <div className="h-[16%] min-h-[26px]">
+          <MiniTable />
+        </div>
+        <div className="h-[20%] min-h-[30px]">
+          <MiniChart />
+        </div>
+      </motion.div>
+
+      {/* one shimmer sweep per language change — the "translation" moment */}
+      {side === 'target' && (
+        <motion.div
+          key={`sweep-${heading}`}
+          className="pointer-events-none absolute inset-y-0 w-1/3 bg-gradient-to-r from-transparent via-brand-accent/10 to-transparent"
+          initial={{ x: '-160%', opacity: 1 }}
+          animate={{ x: '420%', opacity: 0 }}
+          transition={{ duration: 0.9, ease: 'easeOut' }}
+        />
+      )}
+    </div>
+  );
+}
+
+export function HeroVisual() {
+  const prefersReduced = useReducedMotion();
+  const [index, setIndex] = useState(0);
+
+  useEffect(() => {
+    if (prefersReduced) return;
+    const id = setInterval(() => setIndex((i) => (i + 1) % TARGETS.length), CYCLE_MS);
+    return () => clearInterval(id);
+  }, [prefersReduced]);
+
+  const target = TARGETS[index];
+
+  return (
+    <div className="editorial-card overflow-hidden !bg-brand-muted/30 p-4 dark:!bg-[#1f1f1f]/30 lg:p-6">
+      <div className="relative aspect-[16/10] overflow-hidden rounded-2xl border border-black/5 bg-white shadow-sm dark:border-white/5 dark:bg-[#141414] lg:aspect-[21/9]">
+        <div className="absolute inset-0 flex items-center justify-center gap-[3%] p-[4%] lg:p-[3%]">
+          <DocumentCard side="source" heading={SOURCE_HEADING} widths={SOURCE_WIDTHS} tag="FR" />
+
+          {/* connector: the translation itself, dots travelling left to right */}
+          <div className="relative flex h-full w-[10%] min-w-[44px] flex-col items-center justify-center">
+            <div className="absolute inset-x-[18%] top-1/2 h-px -translate-y-1/2 bg-brand-dark/10 dark:bg-white/10" />
+            <div className="relative z-10 flex size-9 items-center justify-center rounded-full bg-brand-accent text-white shadow-lg lg:size-10">
+              <Languages size={16} />
+            </div>
+            {!prefersReduced && (
+              <div className="absolute inset-x-0 top-1/2 -translate-y-1/2">
+                {[0, 1, 2].map((d) => (
+                  <motion.span
+                    key={d}
+                    className="absolute top-0 size-1 rounded-full bg-brand-accent"
+                    initial={{ left: '0%', opacity: 0 }}
+                    animate={{ left: '100%', opacity: [0, 1, 1, 0] }}
+                    transition={{ duration: 1.6, repeat: Infinity, delay: d * 0.45, ease: 'easeInOut' }}
+                  />
+                ))}
+              </div>
+            )}
+            <AnimatePresence mode="wait">
+              <motion.span
+                key={target.code}
+                initial={{ opacity: 0, y: 4 }}
+                animate={{ opacity: 1, y: 0 }}
+                exit={{ opacity: 0, y: -4 }}
+                transition={{ duration: 0.25 }}
+                className="absolute bottom-[14%] rounded-full border border-brand-accent/30 px-2 py-0.5 text-[9px] font-black tracking-widest text-brand-accent"
+              >
+                {target.code}
+              </motion.span>
+            </AnimatePresence>
+          </div>
+
+          <DocumentCard side="target" heading={target.heading} widths={target.widths} tag={target.code} />
+        </div>
+      </div>
+    </div>
+  );
+}
diff --git a/frontend/src/components/landing/landing-page.tsx b/frontend/src/components/landing/landing-page.tsx
index e3e08c3..881f9ca 100644
--- a/frontend/src/components/landing/landing-page.tsx
+++ b/frontend/src/components/landing/landing-page.tsx
@@ -23,10 +23,10 @@ import {
   Languages,
   Monitor,
   Eye,
-  Activity,
 } from "lucide-react";
 import { motion, AnimatePresence } from "framer-motion";
 import { useI18n } from "@/lib/i18n";
+import { HeroVisual } from "./hero-visual";
 import { API_BASE } from "@/lib/config";
 import { LanguageSwitcher } from "@/components/ui/language-switcher";
 
@@ -134,17 +134,10 @@ const Hero = () => {
           transition={{ duration: 1.2, ease: [0.16, 1, 0.3, 1], delay: 0.2 }}
           className="relative max-w-5xl mx-auto"
         >
-          <div className="editorial-card p-4 lg:p-6 overflow-hidden !bg-brand-muted/30 dark:!bg-[#1f1f1f]/30">
-            <div className="aspect-[16/9] lg:aspect-[21/9] bg-white dark:bg-[#141414] rounded-2xl relative overflow-hidden shadow-sm border border-black/5 dark:border-white/5">
-              <img
-                src="https://images.unsplash.com/photo-1499951360447-b19be8fe80f5?auto=format&fit=crop&q=80&w=2000"
-                alt="Workspace"
-                className="w-full h-full object-cover filter saturate-[0.8] grayscale-[0.1]"
-                referrerPolicy="no-referrer"
-              />
-              <div className="absolute inset-0 bg-brand-dark/5 dark:bg-black/20" />
-            </div>
-          </div>
+          <HeroVisual />
+          <p className="mt-6 text-center text-xs font-light uppercase tracking-[0.25em] text-brand-dark/50 dark:text-white/50">
+            {t('landing.hero.visualCaption')}
+          </p>
         </motion.div>
       </div>
     </section>
diff --git a/frontend/src/lib/i18n/messages/en/landing.json b/frontend/src/lib/i18n/messages/en/landing.json
index 534f949..b9f5d66 100644
--- a/frontend/src/lib/i18n/messages/en/landing.json
+++ b/frontend/src/lib/i18n/messages/en/landing.json
@@ -149,5 +149,6 @@
   "landing.translate.aiAnalysis": "Active AI Analysis",
   "landing.translate.processing": "Processing",
   "landing.translate.preservingLayout": "Your layout is being preserved",
-  "landing.formats.pill": "COMPATIBILITY"
+  "landing.formats.pill": "COMPATIBILITY",
+  "landing.hero.visualCaption": "Same layout, new language — nothing else moves"
 }
diff --git a/frontend/src/lib/i18n/messages/fr/landing.json b/frontend/src/lib/i18n/messages/fr/landing.json
index 95808eb..b87fcf4 100644
--- a/frontend/src/lib/i18n/messages/fr/landing.json
+++ b/frontend/src/lib/i18n/messages/fr/landing.json
@@ -149,5 +149,6 @@
   "landing.translate.aiAnalysis": "Analyse IA Active",
   "landing.translate.processing": "Traitement en cours",
   "landing.translate.preservingLayout": "Votre mise en page est en cours de préservation",
-  "landing.formats.pill": "COMPATIBILITÉ"
+  "landing.formats.pill": "COMPATIBILITÉ",
+  "landing.hero.visualCaption": "Même mise en page, nouvelle langue — rien d'autre ne bouge"
 }