{
  "name": "Marketing & Communication - Français → Anglais",
  "description": "Terminologie marketing et communication française vers anglaise pour campagnes, stratégies et contenus marketing",
  "source_lang": "fr",
  "target_lang": "en",
  "category": "marketing",
  "terms": [
    {"source": "marketing", "target": "marketing"},
    {"source": "stratégie marketing", "target": "marketing strategy"},
    {"source": "plan marketing", "target": "marketing plan"},
    {"source": "mix marketing", "target": "marketing mix"},
    {"source": "cible", "target": "target audience"},
    {"source": "audience", "target": "audience"},
    {"source": "public cible", "target": "target market"},
    {"source": "segment", "target": "segment"},
    {"source": "segmentation", "target": "segmentation"},
    {"source": "segmentation du marché", "target": "market segmentation"},
    {"source": "persona", "target": "persona"},
    {"source": "buyer persona", "target": "buyer persona"},
    {"source": "parcours client", "target": "customer journey"},
    {"source": "expérience client", "target": "customer experience"},
    {"source": "CX", "target": "CX"},
    {"source": "point de contact", "target": "touchpoint"},
    {"source": "tunnel de conversion", "target": "conversion funnel"},
    {"source": "entonnoir de vente", "target": "sales funnel"},
    {"source": "acquisition", "target": "acquisition"},
    {"source": "acquisition client", "target": "customer acquisition"},
    {"source": "rétention", "target": "retention"},
    {"source": "rétention client", "target": "customer retention"},
    {"source": "fidélisation", "target": "loyalty"},
    {"source": "fidélité", "target": "loyalty"},
    {"source": "programme de fidélité", "target": "loyalty program"},
    {"source": "client fidèle", "target": "loyal customer"},
    {"source": "taux de rétention", "target": "retention rate"},
    {"source": "taux d'attrition", "target": "churn rate"},
    {"source": "churn", "target": "churn"},
    {"source": "valeur vie client", "target": "customer lifetime value"},
    {"source": "CLV", "target": "CLV"},
    {"source": "LTV", "target": "LTV"},
    {"source": "coût d'acquisition client", "target": "customer acquisition cost"},
    {"source": "CAC", "target": "CAC"},
    {"source": "retour sur investissement", "target": "return on investment"},
    {"source": "ROI", "target": "ROI"},
    {"source": "retour sur les dépenses publicitaires", "target": "return on ad spend"},
    {"source": "ROAS", "target": "ROAS"},
    {"source": "taux de conversion", "target": "conversion rate"},
    {"source": "conversion", "target": "conversion"},
    {"source": "convertir", "target": "convert"},
    {"source": "lead", "target": "lead"},
    {"source": "prospect", "target": "prospect"},
    {"source": "génération de leads", "target": "lead generation"},
    {"source": "qualifié", "target": "qualified"},
    {"source": "lead qualifié", "target": "qualified lead"},
    {"source": "MQL", "target": "MQL"},
    {"source": "SQL", "target": "SQL"},
    {"source": "marketing qualified lead", "target": "marketing qualified lead"},
    {"source": "sales qualified lead", "target": "sales qualified lead"},
    {"source": "nurturing", "target": "nurturing"},
    {"source": "lead nurturing", "target": "lead nurturing"},
    {"source": "scoring", "target": "scoring"},
    {"source": "lead scoring", "target": "lead scoring"},
    {"source": "campagne", "target": "campaign"},
    {"source": "campagne publicitaire", "target": "advertising campaign"},
    {"source": "campagne marketing", "target": "marketing campaign"},
    {"source": "lancement", "target": "launch"},
    {"source": "lancement de produit", "target": "product launch"},
    {"source": "promotion", "target": "promotion"},
    {"source": "offre promotionnelle", "target": "promotional offer"},
    {"source": "remise", "target": "discount"},
    {"source": "réduction", "target": "reduction"},
    {"source": "code promo", "target": "promo code"},
    {"source": "publicité", "target": "advertising"},
    {"source": "publicité", "target": "ad"},
    {"source": "annonce", "target": "advertisement"},
    {"source": "annonce publicitaire", "target": "ad"},
    {"source": "spot", "target": "spot"},
    {"source": "spot publicitaire", "target": "commercial"},
    {"source": "bannière", "target": "banner"},
    {"source": "bannière publicitaire", "target": "banner ad"},
    {"source": "affichage", "target": "display"},
    {"source": "publicité display", "target": "display advertising"},
    {"source": "programmatique", "target": "programmatic"},
    {"source": "achats programmatiques", "target": "programmatic buying"},
    {"source": "réseau publicitaire", "target": "ad network"},
    {"source": "régie publicitaire", "target": "ad server"},
    {"source": "impression", "target": "impression"},
    {"source": "impressions", "target": "impressions"},
    {"source": "clic", "target": "click"},
    {"source": "taux de clics", "target": "click-through rate"},
    {"source": "CTR", "target": "CTR"},
    {"source": "coût par clic", "target": "cost per click"},
    {"source": "CPC", "target": "CPC"},
    {"source": "coût pour mille", "target": "cost per mille"},
    {"source": "CPM", "target": "CPM"},
    {"source": "coût par action", "target": "cost per action"},
    {"source": "CPA", "target": "CPA"},
    {"source": "coût par acquisition", "target": "cost per acquisition"},
    {"source": "CPA", "target": "CPA"},
    {"source": "paiement au résultat", "target": "performance-based pricing"},
    {"source": "référencement", "target": "SEO"},
    {"source": "référencement naturel", "target": "organic search"},
    {"source": "SEO", "target": "SEO"},
    {"source": "SEA", "target": "SEA"},
    {"source": "référencement payant", "target": "paid search"},
    {"source": "lien sponsorisé", "target": "sponsored link"},
    {"source": "annonce payante", "target": "paid ad"},
    {"source": "mot-clé", "target": "keyword"},
    {"source": "mots-clés", "target": "keywords"},
    {"source": "recherche", "target": "search"},
    {"source": "moteur de recherche", "target": "search engine"},
    {"source": "résultats de recherche", "target": "search results"},
    {"source": "positionnement", "target": "ranking"},
    {"source": "classement", "target": "ranking"},
    {"source": "trafic", "target": "traffic"},
    {"source": "trafic organique", "target": "organic traffic"},
    {"source": "trafic payant", "target": "paid traffic"},
    {"source": "visiteur", "target": "visitor"},
    {"source": "visiteurs uniques", "target": "unique visitors"},
    {"source": "page vue", "target": "page view"},
    {"source": "pages vues", "target": "page views"},
    {"source": "session", "target": "session"},
    {"source": "taux de rebond", "target": "bounce rate"},
    {"source": "temps sur page", "target": "time on page"},
    {"source": "analytics", "target": "analytics"},
    {"source": "analyse de données", "target": "data analysis"},
    {"source": "mesure d'audience", "target": "audience measurement"},
    {"source": "tableau de bord", "target": "dashboard"},
    {"source": "KPI", "target": "KPI"},
    {"source": "indicateur de performance", "target": "key performance indicator"},
    {"source": "métrique", "target": "metric"},
    {"source": "métriques", "target": "metrics"},
    {"source": "suivi", "target": "tracking"},
    {"source": "pixel de suivi", "target": "tracking pixel"},
    {"source": "tag", "target": "tag"},
    {"source": "balise", "target": "tag"},
    {"source": "contenu", "target": "content"},
    {"source": "marketing de contenu", "target": "content marketing"},
    {"source": "stratégie de contenu", "target": "content strategy"},
    {"source": "création de contenu", "target": "content creation"},
    {"source": "éditorial", "target": "editorial"},
    {"source": "calendrier éditorial", "target": "editorial calendar"},
    {"source": "ligne éditoriale", "target": "editorial line"},
    {"source": "article", "target": "article"},
    {"source": "article de blog", "target": "blog post"},
    {"source": "blog", "target": "blog"},
    {"source": "post", "target": "post"},
    {"source": "publication", "target": "post"},
    {"source": "réseaux sociaux", "target": "social media"},
    {"source": "médias sociaux", "target": "social networks"},
    {"source": "marketing sur les réseaux sociaux", "target": "social media marketing"},
    {"source": "SMM", "target": "SMM"},
    {"source": "community management", "target": "community management"},
    {"source": "community manager", "target": "community manager"},
    {"source": "abonné", "target": "follower"},
    {"source": "abonnés", "target": "followers"},
    {"source": "like", "target": "like"},
    {"source": "j'aime", "target": "like"},
    {"source": "partage", "target": "share"},
    {"source": "commentaire", "target": "comment"},
    {"source": "engagement", "target": "engagement"},
    {"source": "taux d'engagement", "target": "engagement rate"},
    {"source": "portée", "target": "reach"},
    {"source": "portée organique", "target": "organic reach"},
    {"source": "portée payante", "target": "paid reach"},
    {"source": "viralité", "target": "virality"},
    {"source": "viral", "target": "viral"},
    {"source": "influenceur", "target": "influencer"},
    {"source": "marketing d'influence", "target": "influencer marketing"},
    {"source": "KOL", "target": "KOL"},
    {"source": "key opinion leader", "target": "key opinion leader"},
    {"source": "ambassadeur", "target": "brand ambassador"},
    {"source": "ambassadeur de marque", "target": "brand ambassador"},
    {"source": "partenariat", "target": "partnership"},
    {"source": "collaboration", "target": "collaboration"},
    {"source": "sponsorisation", "target": "sponsorship"},
    {"source": "contenu sponsorisé", "target": "sponsored content"},
    {"source": "native advertising", "target": "native advertising"},
    {"source": "publicité native", "target": "native advertising"},
    {"source": "email marketing", "target": "email marketing"},
    {"source": "courriel", "target": "email"},
    {"source": "newsletter", "target": "newsletter"},
    {"source": "mailing", "target": "mailing"},
    {"source": "liste de diffusion", "target": "mailing list"},
    {"source": "base de contacts", "target": "contact list"},
    {"source": "taux d'ouverture", "target": "open rate"},
    {"source": "taux de clics", "target": "click rate"},
    {"source": "taux de désabonnement", "target": "unsubscribe rate"},
    {"source": "objet", "target": "subject line"},
    {"source": "ligne d'objet", "target": "subject line"},
    {"source": "automatisation", "target": "automation"},
    {"source": "marketing automation", "target": "marketing automation"},
    {"source": "workflow", "target": "workflow"},
    {"source": "séquence", "target": "sequence"},
    {"source": "drip campaign", "target": "drip campaign"},
    {"source": "campagne de drip", "target": "drip campaign"},
    {"source": "personnalisation", "target": "personalization"},
    {"source": "message personnalisé", "target": "personalized message"},
    {"source": "A/B testing", "target": "A/B testing"},
    {"source": "test A/B", "target": "A/B test"},
    {"source": "split testing", "target": "split testing"},
    {"source": "landing page", "target": "landing page"},
    {"source": "page d'atterrissage", "target": "landing page"},
    {"source": "page de destination", "target": "landing page"},
    {"source": "formulaire", "target": "form"},
    {"source": "formulaire d'inscription", "target": "signup form"},
    {"source": "appel à l'action", "target": "call to action"},
    {"source": "CTA", "target": "CTA"},
    {"source": "bouton", "target": "button"},
    {"source": "inscription", "target": "signup"},
    {"source": "s'inscrire", "target": "sign up"},
    {"source": "souscrire", "target": "subscribe"},
    {"source": "abonnement", "target": "subscription"},
    {"source": "téléchargement", "target": "download"},
    {"source": "livre blanc", "target": "white paper"},
    {"source": "ebook", "target": "ebook"},
    {"source": "webinaire", "target": "webinar"},
    {"source": "vidéo", "target": "video"},
    {"source": "marketing vidéo", "target": "video marketing"},
    {"source": "tutoriel", "target": "tutorial"},
    {"source": "démo", "target": "demo"},
    {"source": "démonstration", "target": "demonstration"},
    {"source": "cas client", "target": "case study"},
    {"source": "témoignage", "target": "testimony"},
    {"source": "témoignage client", "target": "customer testimonial"},
    {"source": "avis", "target": "review"},
    {"source": "évaluation", "target": "rating"},
    {"source": "notoriété", "target": "awareness"},
    {"source": "notoriété de marque", "target": "brand awareness"},
    {"source": "image de marque", "target": "brand image"},
    {"source": "identité de marque", "target": "brand identity"},
    {"source": "positionnement", "target": "positioning"},
    {"source": "positionnement de marque", "target": "brand positioning"},
    {"source": "promesse de marque", "target": "brand promise"},
    {"source": "valeurs de marque", "target": "brand values"},
    {"source": "logo", "target": "logo"},
    {"source": "charte graphique", "target": "brand guidelines"},
    {"source": "identité visuelle", "target": "visual identity"},
    {"source": "signature", "target": "tagline"},
    {"source": "baseline", "target": "tagline"},
    {"source": "slogan", "target": "slogan"},
    {"source": "message clé", "target": "key message"},
    {"source": "discours", "target": "messaging"},
    {"source": "communication", "target": "communication"},
    {"source": "relations publiques", "target": "public relations"},
    {"source": "RP", "target": "PR"},
    {"source": "presse", "target": "press"},
    {"source": "communiqué de presse", "target": "press release"},
    {"source": "relations presse", "target": "media relations"},
    {"source": "couverture médiatique", "target": "media coverage"},
    {"source": "revue de presse", "target": "press review"},
    {"source": "événementiel", "target": "event marketing"},
    {"source": "événement", "target": "event"},
    {"source": "salon", "target": "trade show"},
    {"source": "conférence", "target": "conference"},
    {"source": "séminaire", "target": "seminar"},
    {"source": "atelier", "target": "workshop"},
    {"source": " réseautage", "target": "networking"}
  ]
}