26bd096a06
Major changes across backend, frontend, infrastructure: - Provider system with model selection (Google, DeepL, OpenAI, Ollama, Google Cloud) - Admin panel: user management, pricing, settings - Glossary system with CSV import/export - Subscription and tier quota management - Security hardening (rate limiting, API key auth, path traversal fixes) - Docker compose for dev, prod, and IONOS deployment - Alembic migrations for new tables - Frontend: dashboard, pricing page, landing page, i18n (en/fr) - Test suite and verification scripts Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
260 lines
14 KiB
JSON
260 lines
14 KiB
JSON
{
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"name": "Marketing & Communication - Français → Anglais",
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"description": "Terminologie marketing et communication française vers anglaise pour campagnes, stratégies et contenus marketing",
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"source_lang": "fr",
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"target_lang": "en",
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"category": "marketing",
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"terms": [
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{"source": "marketing", "target": "marketing"},
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{"source": "stratégie marketing", "target": "marketing strategy"},
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{"source": "plan marketing", "target": "marketing plan"},
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{"source": "mix marketing", "target": "marketing mix"},
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{"source": "cible", "target": "target audience"},
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{"source": "audience", "target": "audience"},
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{"source": "public cible", "target": "target market"},
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{"source": "segment", "target": "segment"},
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{"source": "segmentation", "target": "segmentation"},
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{"source": "segmentation du marché", "target": "market segmentation"},
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{"source": "persona", "target": "persona"},
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{"source": "buyer persona", "target": "buyer persona"},
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{"source": "parcours client", "target": "customer journey"},
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{"source": "expérience client", "target": "customer experience"},
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{"source": "CX", "target": "CX"},
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{"source": "point de contact", "target": "touchpoint"},
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{"source": "tunnel de conversion", "target": "conversion funnel"},
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{"source": "entonnoir de vente", "target": "sales funnel"},
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{"source": "acquisition", "target": "acquisition"},
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{"source": "acquisition client", "target": "customer acquisition"},
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{"source": "rétention", "target": "retention"},
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{"source": "rétention client", "target": "customer retention"},
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{"source": "fidélisation", "target": "loyalty"},
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{"source": "fidélité", "target": "loyalty"},
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{"source": "programme de fidélité", "target": "loyalty program"},
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{"source": "client fidèle", "target": "loyal customer"},
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{"source": "taux de rétention", "target": "retention rate"},
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{"source": "taux d'attrition", "target": "churn rate"},
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{"source": "churn", "target": "churn"},
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{"source": "valeur vie client", "target": "customer lifetime value"},
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{"source": "CLV", "target": "CLV"},
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{"source": "LTV", "target": "LTV"},
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{"source": "coût d'acquisition client", "target": "customer acquisition cost"},
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{"source": "CAC", "target": "CAC"},
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{"source": "retour sur investissement", "target": "return on investment"},
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{"source": "ROI", "target": "ROI"},
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{"source": "retour sur les dépenses publicitaires", "target": "return on ad spend"},
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{"source": "ROAS", "target": "ROAS"},
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{"source": "taux de conversion", "target": "conversion rate"},
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{"source": "conversion", "target": "conversion"},
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{"source": "convertir", "target": "convert"},
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{"source": "lead", "target": "lead"},
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{"source": "prospect", "target": "prospect"},
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{"source": "génération de leads", "target": "lead generation"},
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{"source": "qualifié", "target": "qualified"},
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{"source": "lead qualifié", "target": "qualified lead"},
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{"source": "MQL", "target": "MQL"},
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{"source": "SQL", "target": "SQL"},
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{"source": "marketing qualified lead", "target": "marketing qualified lead"},
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{"source": "sales qualified lead", "target": "sales qualified lead"},
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{"source": "nurturing", "target": "nurturing"},
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{"source": "lead nurturing", "target": "lead nurturing"},
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{"source": "scoring", "target": "scoring"},
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{"source": "lead scoring", "target": "lead scoring"},
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{"source": "campagne", "target": "campaign"},
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{"source": "campagne publicitaire", "target": "advertising campaign"},
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{"source": "campagne marketing", "target": "marketing campaign"},
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{"source": "lancement", "target": "launch"},
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{"source": "lancement de produit", "target": "product launch"},
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{"source": "promotion", "target": "promotion"},
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{"source": "offre promotionnelle", "target": "promotional offer"},
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{"source": "remise", "target": "discount"},
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{"source": "réduction", "target": "reduction"},
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{"source": "code promo", "target": "promo code"},
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{"source": "publicité", "target": "advertising"},
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{"source": "publicité", "target": "ad"},
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{"source": "annonce", "target": "advertisement"},
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{"source": "annonce publicitaire", "target": "ad"},
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{"source": "spot", "target": "spot"},
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{"source": "spot publicitaire", "target": "commercial"},
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{"source": "bannière", "target": "banner"},
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{"source": "bannière publicitaire", "target": "banner ad"},
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{"source": "affichage", "target": "display"},
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{"source": "publicité display", "target": "display advertising"},
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{"source": "programmatique", "target": "programmatic"},
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{"source": "achats programmatiques", "target": "programmatic buying"},
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{"source": "réseau publicitaire", "target": "ad network"},
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{"source": "régie publicitaire", "target": "ad server"},
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{"source": "impression", "target": "impression"},
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{"source": "impressions", "target": "impressions"},
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{"source": "clic", "target": "click"},
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{"source": "taux de clics", "target": "click-through rate"},
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{"source": "CTR", "target": "CTR"},
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{"source": "coût par clic", "target": "cost per click"},
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{"source": "CPC", "target": "CPC"},
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{"source": "coût pour mille", "target": "cost per mille"},
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{"source": "CPM", "target": "CPM"},
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{"source": "coût par action", "target": "cost per action"},
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{"source": "CPA", "target": "CPA"},
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{"source": "coût par acquisition", "target": "cost per acquisition"},
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{"source": "CPA", "target": "CPA"},
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{"source": "paiement au résultat", "target": "performance-based pricing"},
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{"source": "référencement", "target": "SEO"},
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{"source": "référencement naturel", "target": "organic search"},
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{"source": "SEO", "target": "SEO"},
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{"source": "SEA", "target": "SEA"},
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{"source": "référencement payant", "target": "paid search"},
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{"source": "lien sponsorisé", "target": "sponsored link"},
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{"source": "annonce payante", "target": "paid ad"},
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{"source": "mot-clé", "target": "keyword"},
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{"source": "mots-clés", "target": "keywords"},
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{"source": "recherche", "target": "search"},
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{"source": "moteur de recherche", "target": "search engine"},
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{"source": "résultats de recherche", "target": "search results"},
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{"source": "positionnement", "target": "ranking"},
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{"source": "classement", "target": "ranking"},
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{"source": "trafic", "target": "traffic"},
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{"source": "trafic organique", "target": "organic traffic"},
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{"source": "trafic payant", "target": "paid traffic"},
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{"source": "visiteur", "target": "visitor"},
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{"source": "visiteurs uniques", "target": "unique visitors"},
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{"source": "page vue", "target": "page view"},
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{"source": "pages vues", "target": "page views"},
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{"source": "session", "target": "session"},
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{"source": "taux de rebond", "target": "bounce rate"},
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{"source": "temps sur page", "target": "time on page"},
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{"source": "analytics", "target": "analytics"},
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{"source": "analyse de données", "target": "data analysis"},
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{"source": "mesure d'audience", "target": "audience measurement"},
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{"source": "tableau de bord", "target": "dashboard"},
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{"source": "KPI", "target": "KPI"},
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{"source": "indicateur de performance", "target": "key performance indicator"},
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{"source": "métrique", "target": "metric"},
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{"source": "métriques", "target": "metrics"},
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{"source": "suivi", "target": "tracking"},
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{"source": "pixel de suivi", "target": "tracking pixel"},
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{"source": "tag", "target": "tag"},
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{"source": "balise", "target": "tag"},
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{"source": "contenu", "target": "content"},
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{"source": "marketing de contenu", "target": "content marketing"},
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{"source": "stratégie de contenu", "target": "content strategy"},
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{"source": "création de contenu", "target": "content creation"},
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{"source": "éditorial", "target": "editorial"},
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{"source": "calendrier éditorial", "target": "editorial calendar"},
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{"source": "ligne éditoriale", "target": "editorial line"},
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{"source": "article", "target": "article"},
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{"source": "article de blog", "target": "blog post"},
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{"source": "blog", "target": "blog"},
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{"source": "post", "target": "post"},
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{"source": "publication", "target": "post"},
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{"source": "réseaux sociaux", "target": "social media"},
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{"source": "médias sociaux", "target": "social networks"},
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{"source": "marketing sur les réseaux sociaux", "target": "social media marketing"},
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{"source": "SMM", "target": "SMM"},
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{"source": "community management", "target": "community management"},
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{"source": "community manager", "target": "community manager"},
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{"source": "abonné", "target": "follower"},
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{"source": "abonnés", "target": "followers"},
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{"source": "like", "target": "like"},
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{"source": "j'aime", "target": "like"},
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{"source": "partage", "target": "share"},
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{"source": "commentaire", "target": "comment"},
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{"source": "engagement", "target": "engagement"},
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{"source": "taux d'engagement", "target": "engagement rate"},
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{"source": "portée", "target": "reach"},
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{"source": "portée organique", "target": "organic reach"},
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{"source": "portée payante", "target": "paid reach"},
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{"source": "viralité", "target": "virality"},
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{"source": "viral", "target": "viral"},
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{"source": "influenceur", "target": "influencer"},
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{"source": "marketing d'influence", "target": "influencer marketing"},
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{"source": "KOL", "target": "KOL"},
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{"source": "key opinion leader", "target": "key opinion leader"},
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{"source": "ambassadeur", "target": "brand ambassador"},
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{"source": "ambassadeur de marque", "target": "brand ambassador"},
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{"source": "partenariat", "target": "partnership"},
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{"source": "collaboration", "target": "collaboration"},
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{"source": "sponsorisation", "target": "sponsorship"},
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{"source": "contenu sponsorisé", "target": "sponsored content"},
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{"source": "native advertising", "target": "native advertising"},
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{"source": "publicité native", "target": "native advertising"},
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{"source": "email marketing", "target": "email marketing"},
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{"source": "courriel", "target": "email"},
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{"source": "newsletter", "target": "newsletter"},
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{"source": "mailing", "target": "mailing"},
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{"source": "liste de diffusion", "target": "mailing list"},
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{"source": "base de contacts", "target": "contact list"},
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{"source": "taux d'ouverture", "target": "open rate"},
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{"source": "taux de clics", "target": "click rate"},
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{"source": "taux de désabonnement", "target": "unsubscribe rate"},
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{"source": "objet", "target": "subject line"},
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{"source": "ligne d'objet", "target": "subject line"},
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{"source": "automatisation", "target": "automation"},
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{"source": "marketing automation", "target": "marketing automation"},
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{"source": "workflow", "target": "workflow"},
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{"source": "séquence", "target": "sequence"},
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{"source": "drip campaign", "target": "drip campaign"},
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{"source": "campagne de drip", "target": "drip campaign"},
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{"source": "personnalisation", "target": "personalization"},
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{"source": "message personnalisé", "target": "personalized message"},
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{"source": "A/B testing", "target": "A/B testing"},
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{"source": "test A/B", "target": "A/B test"},
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{"source": "split testing", "target": "split testing"},
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{"source": "landing page", "target": "landing page"},
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{"source": "page d'atterrissage", "target": "landing page"},
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{"source": "page de destination", "target": "landing page"},
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{"source": "formulaire", "target": "form"},
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{"source": "formulaire d'inscription", "target": "signup form"},
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{"source": "appel à l'action", "target": "call to action"},
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{"source": "CTA", "target": "CTA"},
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{"source": "bouton", "target": "button"},
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{"source": "inscription", "target": "signup"},
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{"source": "s'inscrire", "target": "sign up"},
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{"source": "souscrire", "target": "subscribe"},
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{"source": "abonnement", "target": "subscription"},
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{"source": "téléchargement", "target": "download"},
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{"source": "livre blanc", "target": "white paper"},
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{"source": "ebook", "target": "ebook"},
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{"source": "webinaire", "target": "webinar"},
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{"source": "vidéo", "target": "video"},
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{"source": "marketing vidéo", "target": "video marketing"},
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{"source": "tutoriel", "target": "tutorial"},
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{"source": "démo", "target": "demo"},
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{"source": "démonstration", "target": "demonstration"},
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{"source": "cas client", "target": "case study"},
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{"source": "témoignage", "target": "testimony"},
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{"source": "témoignage client", "target": "customer testimonial"},
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{"source": "avis", "target": "review"},
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{"source": "évaluation", "target": "rating"},
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{"source": "notoriété", "target": "awareness"},
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{"source": "notoriété de marque", "target": "brand awareness"},
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{"source": "image de marque", "target": "brand image"},
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{"source": "identité de marque", "target": "brand identity"},
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{"source": "positionnement", "target": "positioning"},
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{"source": "positionnement de marque", "target": "brand positioning"},
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{"source": "promesse de marque", "target": "brand promise"},
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{"source": "valeurs de marque", "target": "brand values"},
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{"source": "logo", "target": "logo"},
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{"source": "charte graphique", "target": "brand guidelines"},
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{"source": "identité visuelle", "target": "visual identity"},
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{"source": "signature", "target": "tagline"},
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{"source": "baseline", "target": "tagline"},
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{"source": "slogan", "target": "slogan"},
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{"source": "message clé", "target": "key message"},
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{"source": "discours", "target": "messaging"},
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{"source": "communication", "target": "communication"},
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{"source": "relations publiques", "target": "public relations"},
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{"source": "RP", "target": "PR"},
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{"source": "presse", "target": "press"},
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{"source": "communiqué de presse", "target": "press release"},
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{"source": "relations presse", "target": "media relations"},
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{"source": "couverture médiatique", "target": "media coverage"},
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{"source": "revue de presse", "target": "press review"},
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{"source": "événementiel", "target": "event marketing"},
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{"source": "événement", "target": "event"},
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{"source": "salon", "target": "trade show"},
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{"source": "conférence", "target": "conference"},
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{"source": "séminaire", "target": "seminar"},
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{"source": "atelier", "target": "workshop"},
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{"source": " réseautage", "target": "networking"}
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]
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}
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