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96 lines
2.1 KiB
Markdown
96 lines
2.1 KiB
Markdown
# Content Generation Instructions
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**How to generate strategically grounded content variations**
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---
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## 1. Synthesize All Context
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Before generating, review and confirm you understand:
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- [ ] WHO the user is and what drives them (Trigger Map)
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- [ ] WHERE they are in awareness (START → END)
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- [ ] WHAT action this content must enable (Action Filter)
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- [ ] HOW to make them feel capable (Empowerment Frame)
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- [ ] WHAT order creates persuasive flow (Golden Circle)
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---
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## 2. Generate Multiple Variations
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Create **2-3 content variations** that differ in:
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**Variation A: Wish-Focused**
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- Emphasizes positive driving forces
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- Aspirational tone
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- "Become the authority," "Stay ahead," "Impress your clients"
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**Variation B: Fear-Focused**
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- Addresses negative driving forces
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- Problem-recognition tone
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- "Stop feeling behind," "Never miss a trend," "No more embarrassment"
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**Variation C: Balanced OR Awareness-Shifted** (choose one):
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- **Balanced:** Combines wish + fear naturally
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- **Awareness-Shifted:** Uses different starting awareness level (if user was uncertain)
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**For each variation, include:**
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- Complete content (headlines, body, CTA)
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- Rationale explaining the approach
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- Why this might resonate
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---
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## 3. Presentation Format
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Use this format:
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```markdown
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---
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## Variation A: [Name - e.g., "Wish-Focused"]
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### Rationale
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[Why this approach, what driving force it emphasizes, when this works best]
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### Content
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**WHY Section:**
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[Content for WHY]
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**HOW Section:**
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[Content for HOW]
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**WHAT Section:**
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[Content for WHAT]
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### Why This Might Resonate
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[Specific user insight or context that makes this effective]
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---
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## Variation B: [Name]
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[Same structure]
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---
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## Variation C: [Name]
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[Same structure]
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---
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```
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---
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## 4. Explain Strategic Choices
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For each variation, show how you applied the strategic context:
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- "This opens with [X] because the user is Problem Aware—they need problem validation first"
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- "This uses 'you'll be able to' framing because of Badass Users principle"
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- "This puts social proof before CTA because Action Filter identified trust as a barrier"
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**Make the strategy visible.**
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---
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_Reference for generating content variations in Step 6_
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