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151 lines
3.8 KiB
Markdown
151 lines
3.8 KiB
Markdown
# Business Goals Document Template
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Complete template structure for 01-Business-Goals.md
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---
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## 1. Header
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```markdown
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# Business Goals & Objectives
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> Strategic goals and measurable objectives for [Project Name]
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**Document:** Trigger Map - Business Goals
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**Created:** [Date]
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**Status:** COMPLETE
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```
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---
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## 2. Vision Statement
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```markdown
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## Vision
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**[Insert vision statement from workshop]**
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[Should be 1-2 sentences describing the ultimate goal/transformation]
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```
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---
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## 3. Business Objectives (3 Priority Tiers)
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```markdown
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## Business Objectives
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### ⭐ PRIMARY GOAL: [Title] (THE ENGINE)
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- **Statement:** [What we're building]
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- **Metric:** [How we measure it]
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- **Target:** [Specific number]
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- **Timeline:** [X months]
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- **Impact:** This drives ALL other objectives - this is the key to expansion
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---
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### 🚀 [SECONDARY GOALS CATEGORY] (Driven by [Primary Goal])
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**Objective 1: [Title]**
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- **Statement:** [What we're achieving]
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- **Metric:** [How we measure]
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- **Target:** [Number]
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- **Timeline:** [X months from launch]
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[Repeat for all secondary objectives: 2, 3, 4...]
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---
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### 🌟 [TERTIARY GOALS CATEGORY] (Real-World Benefits for Members)
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**Note:** These are opportunities [Product] creates FOR the community members - [benefit description].
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**Objective X: [Title]**
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- **Statement:** [What members get]
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- **Metric:** [How we measure member success]
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- **Target:** [Number]
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- **Timeline:** [X months]
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- **Benefit to Members:** [Career/personal growth impact]
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[Repeat for all tertiary objectives]
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```
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---
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## 4. The Flywheel Section
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```markdown
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## The Flywheel: How Goals Connect
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**THE ENGINE (Priority #1):**
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- [Primary goal number] [primary goal description]
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- Timeline: [X] months
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- These [users] [action that drives everything]
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- They create the flywheel that drives ALL other objectives
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**[Secondary Category] (Priority #2):**
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- Driven BY the [primary goal achievers]
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- [List key targets with numbers]
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- Timeline: [X] months
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- Focus: [What this tier achieves]
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**[Tertiary Category] (Priority #3):**
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- Real-world benefits FOR community members
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- [List key opportunities]
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- Timeline: [X] months
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- **Key benefit**: [How members' lives improve]
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```
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---
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## 5. Success Metrics Alignment
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```markdown
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## Success Metrics Alignment
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### How Trigger Map Connects to Objectives (Properly Prioritized):
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**⭐ PRIMARY: Creating Awesome [Users] Who Become [Champions] → Achieves:**
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- ✅ **[Number] [champions]** (THE ENGINE - [Persona] becomes one of them naturally)
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- ✅ [Action 1]
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- ✅ [Action 2]
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- ✅ [Natural outcome]
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- **Timeline: [X] months**
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- **This drives ALL other objectives**
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**🚀 SECONDARY: [Champions] Drive [Product] Adoption → Achieves:**
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- ✅ [Objective 1] ([champions] spread the word)
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- ✅ [Objective 2] ([champions] demonstrate value)
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- ✅ [Objective 3] ([champions] create engagement)
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- **Timeline: [X] months**
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**🌟 TERTIARY: [Product] Success Creates Opportunities for Community → Achieves:**
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- ✅ [Opportunity 1] (members [benefit])
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- ✅ [Opportunity 2] (members [benefit])
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- ✅ [Opportunity 3] (members [benefit])
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- **Timeline: [X] months**
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- **Benefit: [Impact on members' lives/careers]**
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**The Trigger Map IS the Strategic Foundation - And Prioritization Matters**
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The page must empower [Primary Persona] → make [them] awesome → [they] naturally become [champions] → [champions] drive adoption → adoption creates opportunities for all members.
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```
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---
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## 6. Related Documents Footer
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```markdown
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## Related Documents
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- **[00-trigger-map.md](00-trigger-map.md)** - Visual overview and navigation
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- **[02-[Primary].md](02-[Primary].md)** - Primary persona
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- **[03-[Secondary].md](03-[Secondary].md)** - Secondary persona
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- **[04-[Tertiary].md](04-[Tertiary].md)** - Tertiary persona [if exists]
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- **[05-Key-Insights.md](05-Key-Insights.md)** - Strategic implications
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---
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_Back to [Trigger Map](00-trigger-map.md)_
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```
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