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65 lines
1.1 KiB
Markdown
65 lines
1.1 KiB
Markdown
# Example: Service Booking (Appointment Goal)
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**Trust-building booking flow**
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---
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## The 5 Questions
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### 1. Core Feature
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```
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"Consultation booking with social proof - testimonials + credentials"
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```
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### 2. Entry Point
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```
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"Friend recommendation (shared link)"
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```
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### 3. Mental State
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```
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"Curious but cautious, need to trust before committing time/money"
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```
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### 4. Mutual Success
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```
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Business: Consultation booked (lead captured)
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User: Confident in decision, looking forward to meeting
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```
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### 5. Shortest Path
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```
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Friend link → About page → Testimonials →
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Book consultation → Confirmation
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```
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---
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## Scenario Captured
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```
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SCENARIO: Trust-Building Booking
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START: Friend recommendation (curious but cautious)
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END: Consultation booked (confident, excited)
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CRITICAL PATH:
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1. About page → Understand who you are
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2. Testimonials → See social proof
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3. Credentials → Verify expertise
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4. Book consultation → Commit with confidence
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5. Confirmation → Excitement reinforced
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BUSINESS GOAL: Consultation booked
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USER GOAL: Confident decision, trust established
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```
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---
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[← Back to Guide](../00-SCENARIO-INIT-GUIDE.md)
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