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132 lines
4.2 KiB
Markdown
132 lines
4.2 KiB
Markdown
# Content Purpose Examples
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**Three examples demonstrating how to define clear, testable content purpose**
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---
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## Example 1: Landing Page Hero
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```yaml
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content_purpose:
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content_type: "Landing page hero section"
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purpose_statement: "Hook Problem Aware hairdressers by validating their frustration and promising transformation"
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audience:
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who: "Harriet (hairdresser, ambitious, small-town)"
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state: "Problem Aware - feels behind when clients ask about trends"
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context: "Landing on site from Google search or Instagram ad"
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success_criteria:
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- "User immediately recognizes themselves in the problem"
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- "User feels validated, not alone"
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- "User wants to continue reading (doesn't bounce)"
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model_priorities:
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primary: ["Customer Awareness ⭐⭐⭐", "Golden Circle ⭐⭐⭐"]
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secondary: ["Badass Users ⭐⭐", "Trigger Map ⭐⭐"]
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tertiary: ["Action Mapping ⭐"]
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review_question: "Does a Problem Aware hairdresser feel seen and want to learn more?"
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```
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**Analysis:**
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- **Specific audience state:** Problem Aware (not just "hairdressers")
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- **Measurable outcome:** "Recognizes themselves" and "doesn't bounce"
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- **Model priority:** Customer Awareness and Golden Circle emphasized for landing page hook
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- **Testable:** Can observe if users recognize themselves and continue reading
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---
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## Example 2: Error Message
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```yaml
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content_purpose:
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content_type: "Form validation error message"
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purpose_statement: "Help user fix invalid email while maintaining confidence and reducing frustration"
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audience:
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who: "New user attempting signup"
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state: "Frustrated - made a typo, wants to fix it quickly"
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context: "Just clicked submit and saw error"
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success_criteria:
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- "User understands what's wrong"
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- "User knows exactly how to fix it"
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- "User doesn't feel stupid or blamed"
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- "User successfully resubmits"
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model_priorities:
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primary: ["Badass Users ⭐⭐⭐", "Action Mapping ⭐⭐⭐"]
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secondary: ["Customer Awareness ⭐"]
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tertiary: ["Golden Circle ⭐", "Trigger Map ⭐"]
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review_question: "Can user fix error quickly without feeling frustrated?"
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```
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**Analysis:**
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- **Emotional state:** Frustrated (critical for error messages)
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- **Dual focus:** Fix problem AND maintain confidence
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- **Model priority:** Badass Users and Action Mapping for functional content
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- **Testable:** Can measure successful resubmission and user sentiment
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---
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## Example 3: Product Comparison Feature
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```yaml
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content_purpose:
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content_type: "Shelf life comparison row in feature table"
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purpose_statement: "Convince value-conscious users that 3x longer shelf life saves them money and hassle"
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audience:
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who: "Product Aware users comparing us to competitors"
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state: "Evaluating features, looking for differentiators"
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context: "In active comparison mode, possibly has competitor tab open"
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success_criteria:
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- "User understands the 3x advantage"
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- "User connects longer shelf life to personal benefit (saves money/waste)"
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- "User sees this as competitive advantage worth paying for"
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model_priorities:
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primary: ["Trigger Map ⭐⭐⭐", "Badass Users ⭐⭐"]
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secondary: ["Action Mapping ⭐⭐", "Customer Awareness ⭐"]
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tertiary: ["Golden Circle ⭐"]
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review_question: "Does user see 3x shelf life as a compelling reason to choose us?"
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```
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**Analysis:**
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- **Comparison context:** User actively evaluating competitors
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- **Value connection:** Not just "3x longer" but "saves money/hassle"
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- **Model priority:** Trigger Map emphasized for understanding driving forces
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- **Testable:** Can assess if users understand and value the advantage
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---
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## Quick Reference: Purpose Templates
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**Persuasion:**
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- "Convince [audience] that [claim] by [strategy]"
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- "Activate [driving force] through [benefit/proof]"
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- "Move [start awareness] to [end awareness] by [approach]"
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**Education:**
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- "Enable [user] to [action] with [confidence level]"
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- "Help [user] understand [concept] in [timeframe]"
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**Functional:**
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- "Guide [user] to [action] with zero [friction]"
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- "Maintain [emotion] while [outcome]"
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**Brand:**
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- "Connect [audience] to our [value]"
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- "Inspire [emotion] through [story]"
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---
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_Examples demonstrating content purpose definition across different content types_
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