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73 lines
2.4 KiB
Markdown
73 lines
2.4 KiB
Markdown
# Substep 1: Open Conversation
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## Task
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Introduce positioning naturally and invite user to think about how their product fits in the market.
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## Instructions
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### 1. Adapt Opening to Context
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Reference `wds-project-outline.yaml` for:
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- `project_context.stakes` - Affects tone
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- `working_relationship.involvement_level` - Affects explanation depth
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### 2. Opening Question (Choose Based on Context)
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**If HIGH STAKES (enterprise/departmental):**
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> "Let's talk about how you'll position {product} in the market. Positioning is critical for stakeholder buy-in - it defines who this is for, why it matters, and what makes it different from alternatives."
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>
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> "Tell me: Who are you building this for, and what makes it different?"
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**If BALANCED STAKES (business):**
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> "Let's figure out your positioning - basically, how you'll explain what {product} is and why someone should choose it over alternatives."
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>
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> "Start wherever feels natural: Who's this for? What problem does it solve? What makes it unique?"
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**If LOW STAKES (personal/hobby):**
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> "Let's nail down what makes {product} special!"
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>
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> "Who are you imagining using this, and why would they pick it over other options?"
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### 3. Listen for Entry Point
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User might start with:
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- **Target customer** - "It's for busy parents..."
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- **Problem** - "People struggle with..."
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- **Differentiator** - "Unlike X, we..."
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- **Category** - "It's like Notion but for..."
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**All valid entry points.** Start where they start, fill in gaps later.
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### 4. Set Conversational Tone
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Use phrases like:
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- "Tell me more about..."
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- "Help me understand..."
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- "What do you mean by..."
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- "Paint me a picture..."
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**NOT:**
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- "Fill in this template..."
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- "Complete this statement..."
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- "Define your positioning..."
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---
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## Example
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**Agent:** "Let's figure out how you'll position Källa Fordonservice - basically, how you'll explain what makes it special and who it's for. Start wherever feels natural: Who are your main customers? What makes you different from other garages?"
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**User:** "We're the only game in northern Öland during summer. Everything with wheels - cars, buses, tractors, lawnmowers, motorhomes. Been here 20+ years, AutoExperten certified."
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**Agent thinks:**
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- ✅ Entry point: Differentiator (only option) + Breadth (all vehicles)
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- ❓ Still need: Specific target customers, key benefit, what problem this solves
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- → Continue exploring in substep 2
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---
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## Next
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Load and execute: `02-explore-positioning.md`
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