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- Sidebar: dynamic brand-accent colors, brainstorm section restyled - AI chat general: popup panel with expand/collapse, hides when contextual AI open - AI chat contextual: tabs reordered (Actions first), X close button, height fix - Settings: all tabs restyled, 6 new color presets (sage, terracotta, iron, etc.) - Global color cleanup: emerald/orange hardcoded → brand-accent dynamic - Brainstorm page: orange → brand-accent throughout - PageEntry animation component added to key pages - Floating AI button: bg-brand-accent instead of hardcoded black - i18n: all 15 locales updated with new AI/billing keys - Billing: freemium quota tracking, BYOK, stripe subscription scaffolding - Admin: integrated into new design - AGENTS.md + CLAUDE.md project rules added
1.1 KiB
1.1 KiB
Example: E-commerce (Sales Goal)
Transparent purchase journey
The 5 Questions
1. Core Feature
"Transparent pricing breakdown - shows all costs upfront"
2. Entry Point
"Google search 'affordable [product]'"
3. Mental State
"Anxious about hidden costs, need transparency before committing"
4. Mutual Success
Business: Purchase completed
User: Confident in value, no surprise costs
5. Shortest Path
Google → Product page → Transparent pricing →
Add to cart → Checkout → Confirmation
Scenario Captured
SCENARIO: Transparent Purchase Journey
START: Google search (anxious about hidden costs)
END: Purchase completed (confident in value)
CRITICAL PATH:
1. Product page → See product + upfront pricing
2. Pricing breakdown → Understand all costs
3. Add to cart → Commit to purchase
4. Checkout → Complete transaction
5. Confirmation → Confidence reinforced
BUSINESS GOAL: Product sale
USER GOAL: Confident purchase, no surprises