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- Sidebar: dynamic brand-accent colors, brainstorm section restyled - AI chat general: popup panel with expand/collapse, hides when contextual AI open - AI chat contextual: tabs reordered (Actions first), X close button, height fix - Settings: all tabs restyled, 6 new color presets (sage, terracotta, iron, etc.) - Global color cleanup: emerald/orange hardcoded → brand-accent dynamic - Brainstorm page: orange → brand-accent throughout - PageEntry animation component added to key pages - Floating AI button: bg-brand-accent instead of hardcoded black - i18n: all 15 locales updated with new AI/billing keys - Billing: freemium quota tracking, BYOK, stripe subscription scaffolding - Admin: integrated into new design - AGENTS.md + CLAUDE.md project rules added
133 lines
4.6 KiB
Markdown
133 lines
4.6 KiB
Markdown
# Substep 4: Synthesize & Document
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## Task
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Create positioning statement from captured components and document in product brief.
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## Instructions
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### 1. Create Positioning Statement
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Use the classic framework:
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**Format:**
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> "For [target customer] who [need/opportunity], [product name] is a [category] that [key benefit]. Unlike [alternatives], we [differentiator]."
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**Craft the statement:**
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- Use natural language (not robotic template-speak)
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- Focus on clarity over cleverness
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- Make it useful for stakeholders and team (not marketing copy)
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### 2. Present to User
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Show them the positioning statement:
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> "Based on our conversation, here's your positioning statement:
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>
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> [Positioning statement]
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>
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> This captures who it's for, what makes it different, and the key value. Does this feel right?"
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**If user wants adjustments:**
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- Listen to what they want to change
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- Revise and re-present
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- Get final confirmation
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### 3. Document with Context
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**Add to product brief with supporting components:**
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```markdown
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## Positioning
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**Positioning Statement:**
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[Final confirmed statement]
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**Components:**
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- **Target Customer:** [who]
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- **Their Need:** [problem/opportunity]
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- **Product Category:** [type]
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- **Key Benefit:** [value]
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- **Alternatives:** [what people use instead]
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- **Differentiator:** [what makes it unique]
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**Strategic Rationale:**
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[1-2 sentences explaining why this positioning makes sense - reference specific context from conversation]
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```
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### 4. Update Design Log
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**In `dialog/07-positioning.md`:**
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Document:
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- Opening question used
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- Key exchanges that revealed positioning components
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- Reflection checkpoint (synthesis + confirmation/correction)
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- Final positioning statement (with all components)
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- Strategic rationale
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### 5. Mark Progress
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**In `dialog/progress-tracker.md`:**
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- Mark Step 3 (Positioning) as complete
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- Update last_updated timestamp
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---
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## Example
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**Agent:** "Based on our conversation, here's your positioning statement:
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**For vehicle owners in northern Öland** who need reliable service for any type of vehicle (cars, motorhomes, tractors, or equipment), **Källa Fordonservice is a full-spectrum certified garage** that provides peace of mind with 20+ years of trusted expertise. **Unlike garages that specialize or can't handle certain vehicles**, we service everything from lawnmowers to tour buses as the region's only AutoExperten-certified comprehensive option.
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This captures who it's for (locals + tourists), what makes it different (handles all vehicle types), and the key value (peace of mind from expertise). Does this feel right?"
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**User:** "Perfect - that's it."
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**Agent:** [Documents in product brief]
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```markdown
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## Positioning
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**Positioning Statement:**
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For vehicle owners in northern Öland who need reliable service for any type of vehicle, Källa Fordonservice is a full-spectrum certified garage that provides peace of mind with 20+ years of trusted expertise. Unlike garages that specialize or can't handle certain vehicles, we service everything from lawnmowers to tour buses as the region's only AutoExperten-certified comprehensive option.
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**Components:**
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- **Target Customer:** Vehicle owners in northern Öland (year-round locals, summer tourists)
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- **Their Need:** Reliable service for any vehicle type, particularly when uncertain if a garage can handle their specific vehicle
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- **Product Category:** Full-spectrum certified auto service garage
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- **Key Benefit:** Peace of mind from comprehensive expertise (any vehicle type)
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- **Alternatives:** Specialized garages, Borgholm alternatives, calling around to find capable service
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- **Differentiator:** Only comprehensive option in northern Öland, handles all vehicle types (lawnmowers→tour buses), 20+ years experience, AutoExperten certified
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**Strategic Rationale:**
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Northern Öland's geography creates a natural monopoly during summer season, but year-round locals are the core customer base. Positioning emphasizes breadth of capability (reducing "do you service X?" calls) and credibility (AutoExperten certification, 20+ years) to serve both stressed tourists and loyal local customers.
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```
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---
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## Design Log Update
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**Mandatory:** Update `dialog/07-positioning.md` with:
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- Full conversation flow
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- Reflection checkpoint with corrections (if any)
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- Final positioning statement and components
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- Strategic rationale
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**Then:** Mark Step 3 complete in `dialog/progress-tracker.md`
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---
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## Next Step
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Update frontmatter:
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```yaml
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stepsCompleted: ['step-01-init.md', 'step-02-vision.md', 'step-03-positioning.md']
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positioning: '[final positioning statement]'
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```
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Load, read full file, and execute: `step-05-business-model.md` (Business Model)
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