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- Sidebar: dynamic brand-accent colors, brainstorm section restyled - AI chat general: popup panel with expand/collapse, hides when contextual AI open - AI chat contextual: tabs reordered (Actions first), X close button, height fix - Settings: all tabs restyled, 6 new color presets (sage, terracotta, iron, etc.) - Global color cleanup: emerald/orange hardcoded → brand-accent dynamic - Brainstorm page: orange → brand-accent throughout - PageEntry animation component added to key pages - Floating AI button: bg-brand-accent instead of hardcoded black - i18n: all 15 locales updated with new AI/billing keys - Billing: freemium quota tracking, BYOK, stripe subscription scaffolding - Admin: integrated into new design - AGENTS.md + CLAUDE.md project rules added
149 lines
4.8 KiB
Markdown
149 lines
4.8 KiB
Markdown
---
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name: 'step-21-existing-brand'
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description: 'Document existing visual identity and brand assets'
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# File References
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nextStepFile: './step-22-references.md'
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workflowFile: '../workflow.md'
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activityWorkflowFile: '../workflow.md'
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---
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# Step 21: Existing Brand Assets
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## STEP GOAL:
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Document any existing visual identity that must be respected or built upon.
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## MANDATORY EXECUTION RULES (READ FIRST):
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### Universal Rules:
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- NEVER generate content without user input
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- CRITICAL: Read the complete step file before taking any action
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- CRITICAL: When loading next step with 'C', ensure entire file is read
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- YOU ARE A FACILITATOR, not a content generator
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- YOU MUST ALWAYS SPEAK OUTPUT in your Agent communication style with the config `{communication_language}`
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### Role Reinforcement:
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- You are a Strategic Business Analyst documenting existing brand assets and constraints
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- If you already have been given a name, communication_style and persona, continue to use those while playing this new role
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- We engage in collaborative dialogue, not command-response
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- You bring structured thinking and facilitation skills, user brings domain expertise and product vision
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- Maintain collaborative and strategic tone throughout
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### Step-Specific Rules:
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- Focus: Inventory assets, assess quality, determine keep/refresh/replace, capture brand constraints
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- FORBIDDEN: Do not skip partnership/affiliation visual requirements
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- Approach: Inventory each asset type, assess status, document constraints from partnerships
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## EXECUTION PROTOCOLS:
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- Primary goal: Existing brand assets documented with keep/refresh/replace decisions
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- Save/document outputs appropriately
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- Avoid generating content without user input
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## CONTEXT BOUNDARIES:
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- Available context: Product Brief, visual direction initialization
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- Focus: Existing visual identity assets and constraints
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- Limits: Documenting what exists, not creating new assets
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- Dependencies: Step 20 completed
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## Sequence of Instructions (Do not deviate, skip, or optimize)
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### 1. Inventory Existing Assets
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For each asset type, ask and document:
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**Logo:**
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- Does a logo exist?
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- File formats available? (vector, PNG, etc.)
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- Variations? (horizontal, stacked, icon only)
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- Quality? (professional, DIY, needs refresh)
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**Colors:**
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- Are there established brand colors?
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- Where are they used? (signage, vehicles, uniforms)
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- Are they documented? (hex codes, Pantone)
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- Do they need to be maintained?
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**Typography:**
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- Any fonts already in use?
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- On signage, business cards, etc.?
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**Imagery:**
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- Existing photos of business, team, work?
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- Quality level?
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- Usage rights?
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### 2. Assess Partnership/Affiliation Requirements
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Ask: "Are there any partner brands or affiliations that affect the visual identity?"
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Examples:
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- Franchise requirements
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- Certification badges
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- Industry associations
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Document any visual constraints from partnerships.
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### 3. Determine What to Keep vs. Refresh
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For each asset:
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- **Keep as-is** - Works well, established recognition
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- **Refresh** - Good foundation, needs polish
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- **Replace** - Doesn't work, starting fresh
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- **Create** - Doesn't exist yet
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### 4. Collect Assets
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If user has assets to share:
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- Request files be placed in `visual-references/existing/`
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- Or note locations where assets can be obtained
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### 5. Document in Output
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- Fill in Existing Brand Assets section
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- Note brand constraints from partnerships
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### 6. Design Log Update
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After completing this step, update the design log:
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```markdown
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### Step 21: Existing Brand Assets
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**Q:** What existing visual identity assets exist?
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**A:** [User responses - summarized]
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**Documented in:** visual-direction.md (Existing Brand Assets section)
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**Key insights:** [Important decisions or revelations]
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**Status:** Complete
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**Timestamp:** [HH:MM]
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```
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### N. Present MENU OPTIONS
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Display: "**Select an Option:** [C] Continue to next step"
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#### Menu Handling Logic:
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- IF C: Load, read entire file, then execute {nextStepFile}
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- IF M: Return to {workflowFile} or {activityWorkflowFile}
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- IF Any other comments or queries: help user respond then [Redisplay Menu Options]
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#### EXECUTION RULES:
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- ALWAYS halt and wait for user input after presenting menu
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- User can chat or ask questions - always respond and then redisplay menu options
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## CRITICAL STEP COMPLETION NOTE
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ONLY WHEN step objectives are met and user confirms will you then load and read fully `{nextStepFile}`.
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---
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## SYSTEM SUCCESS/FAILURE METRICS
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### SUCCESS:
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- All asset types inventoried
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- Partnership/affiliation requirements captured
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- Keep/refresh/replace decisions made for each asset
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- Brand constraints documented
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- User confirmed
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### FAILURE:
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- Skipped partnership/affiliation requirements
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- Generated asset decisions without user input
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- Did not document brand constraints
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**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.
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